{"id":97184,"date":"2025-03-05T15:53:09","date_gmt":"2025-03-05T21:53:09","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=97184"},"modified":"2025-03-05T16:09:12","modified_gmt":"2025-03-05T22:09:12","slug":"apple-unveils-m4-macbook-air-in-new-color-with-lower-starting-price","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/97184-apple-unveils-m4-macbook-air-in-new-color-with-lower-starting-price\/","title":{"rendered":"Apple Unveils M4 MacBook Air in New Color with Lower Starting Price"},"content":{"rendered":"\n
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Following a tease earlier in the week from CEO Tim Cook<\/a>, Apple today unveiled its latest laptop offering, the new M4 MacBook Air. This new generation MacBook Air not only replaces the M3 chip with M4, it also brings a new 12MP Center Stage camera, a new sky blue color, and a lower starting price.<\/p>\n\n\n\n

Performance Enhancements with M4<\/h2>\n\n\n\n

At the heart of this new MacBook Air is the M4 chip. The M4 features a 10-core CPU, an up to 10-core GPU, and support for up to 32GB of unified memory, making the new MacBook Air up to 2x faster than the M1 model. Apple says the Neural Engine in M4, which accelerates AI-based tasks, is also up to 3x faster than on MacBook Air with M1.<\/p>\n\n\n\n

Apple says the M4 MacBook Air delivers 18-hour battery life.<\/p>\n\n\n\n

Display support improvement and lower starting price<\/h2>\n\n\n\n

The M4 MacBook Air is still available in both 13-inch and 15-inch screen sizes, both featuring Liquid Retina displays with P3 wide color and True Tone technology.<\/p>\n\n\n\n

In addition to the performance improvements brought on by M4, the 13-inch MacBook Air now starts at a lower price: $999. That\u2019s a $100 decrease from the M3 MacBook Air\u2019s starting price of $1099.<\/p>\n\n\n\n

Another welcome improvement over the M3 MacBook Air is the new M4 model can power two external displays while still supporting use of the laptop\u2019s built-in display as well. The M3 Air required the laptop\u2019s lid to be closed when using two external displays.<\/p>\n\n\n\n

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A look at the top of the new M4 MacBook Air in Sky Blue.<\/figcaption><\/figure>\n\n\n\n

New Center Stage camera<\/h2>\n\n\n\n

The new M4 MacBook Air features a new 12MP Center Stage camera that Apple says brings improved video quality to video calls. The camera automatically keeps users centered in the frame as they move around and supports Desk View, which simultaneously displays the user and a top-down view of their desk.<\/p>\n\n\n\n

Thunderbolt Ports and Connectivity<\/h2>\n\n\n\n

Each available configuration of the M4 MacBook Air is equipped with two Thunderbolt 4 ports. Thunderbolt 4 provides super fast 40Gb\/s data bandwidth. Unfortunately, the new MacBook Airs can\u2019t be spec\u2019ed out with Thunderbolt 5 as the only chip you can outfit this laptop with is the base M4 chip. If you want a laptop with Thunderbolt 5 ports, you\u2019ll need to check out Apple\u2019s latest M4 MacBook Pro models<\/a>. Or make the ultimate upgrade and go with the new Mac Studio<\/a>.<\/p>\n\n\n\n

That being said, Thunderbolt 4 ports remain extremely<\/em> capable for the vast majority of users. If you\u2019re looking for fast storage to pair with an M4 MacBook Air, look no further than the OWC Express 1M2<\/a>, the OWC Envoy<\/a>, or OWC Envoy Pro Elektron<\/a>.<\/p>\n\n\n\n

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The OWC Express 1M2 external drive and enclosure is a perfect solution for making fast and redundant backups.<\/figcaption><\/figure>\n\n\n\n