{"id":98403,"date":"2026-04-17T10:06:36","date_gmt":"2026-04-17T15:06:36","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=98403"},"modified":"2026-04-17T13:05:16","modified_gmt":"2026-04-17T18:05:16","slug":"owc-is-heading-to-nab-2026-heres-what-were-bringing","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/98403-owc-is-heading-to-nab-2026-heres-what-were-bringing\/","title":{"rendered":"OWC is Heading to NAB 2026. Here\u2019s What We\u2019re Bringing"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero.jpeg\" alt=\"\" class=\"wp-image-98407\" srcset=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero.jpeg 1920w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-213x120.jpeg 213w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-284x160.jpeg 284w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-190x107.jpeg 190w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-1536x864.jpeg 1536w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-1400x787.jpeg 1400w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-750x421.jpeg 750w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-548x308.jpeg 548w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-364x204.jpeg 364w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-230x129.jpeg 230w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-100x56.jpeg 100w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-213x120@2x.jpeg 426w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-284x160@2x.jpeg 568w, https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/04\/NAB-2026-blog-hero-190x107@2x.jpeg 380w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>The NAB Show is one of those events where the whole industry seems to exhale at once. After months of heads-down production work, creatives and post professionals from around the world converge in Las Vegas to see what\u2019s new, swap war stories, and get a first look at the tools that will shape how stories get told next.<\/p>\n\n\n\n<p>This year, <a href=\"https:\/\/www.nabshow.com\/las-vegas\/\">NAB 2026<\/a> takes place April 18\u201322 (exhibits: April 19\u201322) at the Las Vegas Convention Center<strong>.<\/strong> OWC will be at <strong>Booth N2373 in the North Hall<\/strong> and there\u2019s going to be a lot to see.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-see-at-the-owc-booth\">What You\u2019ll See at the OWC Booth<\/h2>\n\n\n\n<p>Whether you\u2019re a DIT managing card offloads on set, an editor wrangling massive media libraries, or an engineer in charge of the infrastructure that makes all of it possible, there\u2019s something at the OWC booth worth a close look. Here are just some of the solutions you\u2019ll be able to check out at the OWC NAB booth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-storage\">Storage<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-envoy-ultra\">OWC Envoy Pro Ultra<\/a><\/strong>: The first and fastest Thunderbolt 5 portable SSD, now available in a category-defining 8TB capacity alongside 2TB and 4TB options<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-envoy-pro-elektron\">OWC Envoy Pro Elektron<\/a><\/strong>: The fastest, toughest mini-sized SSD available: crushproof, dust-proof, and waterproof.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-express-1m2\">OWC Express 1M2<\/a><\/strong>: Ultra-fast, portable USB4 NVMe SSD in build-your-own or ready-to-run configurations.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/search\/?q=ThunderBay\">OWC ThunderBay Series<\/a><\/strong>: High-capacity, dependable RAID-ready storage for large and growing data needs.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-express-4m2\">OWC Express 4M2<\/a><\/strong>: A four-slot USB4 (40Gb\/s) external enclosure for NVMe M.2 SSDs.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-studiostack\">OWC StudioStack<\/a><\/strong>: The world\u2019s first, fastest, and highest-capacity Thunderbolt 5 stackable hybrid storage solution for Mac Studio and Mac mini.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-thunderblade-x12\">OWC ThunderBlade X12<\/a><\/strong>: The fastest and highest capacity production shuttle and editing RAID SSD.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-connectivity\">Connectivity<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-thunderbolt-5-hub\">OWC Thunderbolt 5 Hub<\/a><\/strong>: Compact port expansion that turns one Thunderbolt 5 port into multiple high-speed connections.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-thunderbolt-5-dock\">OWC Thunderbolt 5 Dock<\/a><\/strong>: An all-in-one desk command center for eliminating cable clutter and maximizing performance.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-thunderbolt-5-dual-10gbe-network-dock\">OWC Thunderbolt 5 Dual 10Gb\/E Network Dock<\/a><\/strong>: For professionals who need serious network throughput alongside expanded connectivity.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/accessories\/cables\">OWC Thunderbolt 5 (USB-C) Cables<\/a><\/strong>: Including the newly certified 2-meter cable for Macs and PCs, compatible with today\u2019s, tomorrow\u2019s, and yesterday\u2019s Thunderbolt and USB-C devices.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-memory-cards-and-readers\">Memory Cards and Readers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/memory-cards\/atlas-pro-cfexpress\/4.0-type-a\">Atlas Pro CFexpress Type A<\/a><\/strong>: For Sony Alpha and FX cameras, with up to 2x faster ingest.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/memory-cards\/atlas-ultra-cfexpress\">Atlas Ultra CFexpress Type B<\/a><\/strong>: For the most demanding video recording settings and all-day, continuous burst shooting.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/memory-cards\/atlas-pro-cfexpress\">Atlas Pro CFexpress Type B<\/a><\/strong>: Cost-effective high-quality cards for professional photographers and filmmakers.<\/li>\n\n\n\n<li><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-atlas-cfexpress-card-reader\"><strong>Atlas CFexpress Card Reader for Type B and A<\/strong>:<\/a> USB4 (40Gb\/s) speed, includes Type A to B adapter.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-atlas-dual-cfexpress-sd-card-reader\">Atlas Dual CFexpress + SD Card Reader<\/a><\/strong> and <strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-atlas-dual-sd-card-reader\">Atlas Dual SD Card Reader<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/owc-atlas-fxr\">Atlas FXR<\/a><\/strong>: With Thunderbolt transfer speeds over 1,600 MB\/s.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/eshop.macsales.com\/shop\/innergize\">OWC Innergize Software<\/a><\/strong>: For card health checks, firmware updates, sanitization, and pre-shoot preflight.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-launches-at-nab\">New Launches at NAB<\/h2>\n\n\n\n<p>OWC will also be unveiling multiple new innovations at the show designed to push creative workflows further. Most notably, attendees will get an exclusive first look at OWC\u2019s new <strong>Thunderbolt 5 AI model expansion\/accelerator<\/strong>\u2014the first of its kind \u2014 enabling enhanced AI model support and performance on-premise, without relying on cloud compute costs or accepting additional security tradeoffs.<\/p>\n\n\n\n<p>Details are still under wraps, but if you\u2019re attending NAB this year, our booth at <strong>N2373 in the North Hall<\/strong> is definitely worth a stop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visit OWC at NAB Booth N2373 to check out the latest in storage and connectivity solutions designed to elevate every creative workflow.<\/p>\n","protected":false},"author":148,"featured_media":98407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[4],"class_list":["post-98403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OWC is Heading to NAB 2026. 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