{"id":98488,"date":"2026-05-14T11:27:10","date_gmt":"2026-05-14T16:27:10","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=98488"},"modified":"2026-05-14T11:27:11","modified_gmt":"2026-05-14T16:27:11","slug":"video-steve-jobs-almost-nixed-think-different","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/","title":{"rendered":"VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d"},"content":{"rendered":"\n<p>Apple\u2019s \u201cThink Different\u201d ads comprise not only one of the company\u2019s most iconic ad campaigns, but one of the most iconic ad campaigns, period. Pairing beautiful portraits of some of the world\u2019s bravest heroes, artistic giants, and greatest minds with the exhortation to \u201cThink Different\u201d signaled that Apple was a company focused on catering to the creative, the rebellious, and the free thinking.<\/p>\n\n\n\n<p>But did you know that Apple co-founder and CEO Steve Jobs almost killed the campaign? In the video below, we recount the story of how the iconic ad campaign almost didn\u2019t happen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='1170' height='659' src='https:\/\/www.youtube.com\/embed\/I7WCe4KTCgs?si=_iWGsKjiuFOt45Zm&#038;version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent' allowfullscreen='true' style='border:0;' sandbox='allow-scripts allow-same-origin allow-popups allow-presentation'><\/iframe><\/span>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How a last-second reconsideration resulted in one of the most iconic ad campaigns in history.<\/p>\n","protected":false},"author":148,"featured_media":98491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[2366,4],"class_list":["post-98488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-news","category-tech-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v20.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d<\/title>\n<meta name=\"description\" content=\"How a last-second reconsideration resulted in one of the most iconic ad campaigns in history.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d\" \/>\n<meta property=\"og:description\" content=\"How a last-second reconsideration resulted in one of the most iconic ad campaigns in history.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-14T16:27:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T16:27:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/05\/Think-different-campaign-crop.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OWC Wayne G\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OWC Wayne G\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/\"},\"author\":{\"name\":\"OWC Wayne G\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/4a8c928a5aff5ea73e590bc7102bab10\"},\"headline\":\"VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d\",\"datePublished\":\"2026-05-14T16:27:10+00:00\",\"dateModified\":\"2026-05-14T16:27:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/\"},\"wordCount\":116,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"articleSection\":[\"Apple News\",\"Tech Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/\",\"name\":\"VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\"},\"datePublished\":\"2026-05-14T16:27:10+00:00\",\"dateModified\":\"2026-05-14T16:27:11+00:00\",\"description\":\"How a last-second reconsideration resulted in one of the most iconic ad campaigns in history.\",\"breadcrumb\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eshop.macsales.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"name\":\"Rocket Yard\",\"description\":\"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.\",\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\",\"name\":\"OWC\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"contentUrl\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"width\":1024,\"height\":1024,\"caption\":\"OWC\"},\"image\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/4a8c928a5aff5ea73e590bc7102bab10\",\"name\":\"OWC Wayne G\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd3c100da544be576a8aa4f6132ca94af6981d302cb15dffa361712cb7502ae0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd3c100da544be576a8aa4f6132ca94af6981d302cb15dffa361712cb7502ae0?s=96&d=mm&r=g\",\"caption\":\"OWC Wayne G\"},\"description\":\"Tech lover, multimedia creator, and marketing manager for OWC's Rocket Yard and Mission Control blogs.\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/author\/wgrayson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d","description":"How a last-second reconsideration resulted in one of the most iconic ad campaigns in history.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/","og_locale":"en_US","og_type":"article","og_title":"VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d","og_description":"How a last-second reconsideration resulted in one of the most iconic ad campaigns in history.","og_url":"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/","og_site_name":"Rocket Yard","article_published_time":"2026-05-14T16:27:10+00:00","article_modified_time":"2026-05-14T16:27:11+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/05\/Think-different-campaign-crop.jpeg","type":"image\/jpeg"}],"author":"OWC Wayne G","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OWC Wayne G","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/#article","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/"},"author":{"name":"OWC Wayne G","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/4a8c928a5aff5ea73e590bc7102bab10"},"headline":"VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d","datePublished":"2026-05-14T16:27:10+00:00","dateModified":"2026-05-14T16:27:11+00:00","mainEntityOfPage":{"@id":"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/"},"wordCount":116,"commentCount":0,"publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"articleSection":["Apple News","Tech Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/","url":"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/","name":"VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/#website"},"datePublished":"2026-05-14T16:27:10+00:00","dateModified":"2026-05-14T16:27:11+00:00","description":"How a last-second reconsideration resulted in one of the most iconic ad campaigns in history.","breadcrumb":{"@id":"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eshop.macsales.com\/blog\/98488-video-steve-jobs-almost-nixed-think-different\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eshop.macsales.com\/blog\/"},{"@type":"ListItem","position":2,"name":"VIDEO: Steve Jobs Almost Nixed \u201cThink Different\u201d"}]},{"@type":"WebSite","@id":"https:\/\/eshop.macsales.com\/blog\/#website","url":"https:\/\/eshop.macsales.com\/blog\/","name":"Rocket Yard","description":"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.","publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eshop.macsales.com\/blog\/#organization","name":"OWC","url":"https:\/\/eshop.macsales.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","contentUrl":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","width":1024,"height":1024,"caption":"OWC"},"image":{"@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/4a8c928a5aff5ea73e590bc7102bab10","name":"OWC Wayne G","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cd3c100da544be576a8aa4f6132ca94af6981d302cb15dffa361712cb7502ae0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd3c100da544be576a8aa4f6132ca94af6981d302cb15dffa361712cb7502ae0?s=96&d=mm&r=g","caption":"OWC Wayne G"},"description":"Tech lover, multimedia creator, and marketing manager for OWC's Rocket Yard and Mission Control blogs.","url":"https:\/\/eshop.macsales.com\/blog\/author\/wgrayson\/"}]}},"jetpack_featured_media_url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/05\/Think-different-campaign-crop.jpeg","jetpack_shortlink":"https:\/\/wp.me\/pmPaT-pCw","_links":{"self":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/98488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/comments?post=98488"}],"version-history":[{"count":2,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/98488\/revisions"}],"predecessor-version":[{"id":98490,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/98488\/revisions\/98490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media\/98491"}],"wp:attachment":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media?parent=98488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/categories?post=98488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}