{"id":98587,"date":"2026-06-02T16:22:34","date_gmt":"2026-06-02T21:22:34","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=98587"},"modified":"2026-06-02T16:22:35","modified_gmt":"2026-06-02T21:22:35","slug":"good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/","title":{"rendered":"Good Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

One of our core missions here at OWC is reducing e-waste. It\u2019s why we offer great trade-in values on used Apple devices at SellYourMac.com<\/a> and great deals on used Apple devices right here at MacSales.com<\/a>. Today, we\u2019re proud to announce an acquisition that will allow us to give even more devices a second chance at life.<\/p>\n\n\n\n

OWC has acquired PowerON Services, Inc.<\/a>, a company that has spent more than 30 years helping organizations get the most out of the technology they already own and handle it responsibly when it\u2019s time to move on.<\/p>\n\n\n\n

When a company, school, or organization needs to retire a batch of computers or devices, it\u2019s rarely as simple as just throwing them away. For starters, these devices often contain sensitive data that needs to be securely wiped. Once that happens, some can be refurbished and resold while others will need to be properly recycled. PowerON manages all of that: collecting old equipment, evaluating what\u2019s still usable, restoring and reselling what can be, and responsibly recycling the rest. <\/p>\n\n\n\n

The industry term for this is IT asset disposition, or ITAD, and PowerON is one of the most experienced and certified operators in that space.<\/p>\n\n\n\n

It\u2019s a natural fit for OWC. Since 1988, we have operated on the belief that good technology deserves a longer life. It\u2019s why we design storage, memory, and connectivity solutions to extend the usefulness of the devices people already own. And it\u2019s why we build those solutions to last a long time.<\/p>\n\n\n\n

Plus, OWC also owns SellYourMac.com<\/a>, one of the world\u2019s largest buyers and resellers of used Apple computers, iPhones, and iPads. With PowerON joining the OWC family, we can now extend into enterprise, scaling that work significantly while serving corporations, schools, healthcare systems, and other large organizations across the Americas, Europe, and Asia-Pacific.<\/p>\n\n\n\n

Founded in 1994 and based in Roseville, California, PowerON holds multiple internationally recognized certifications including ISO 9001, ISO 14001, ISO 45001, and R2v3 \u2014 the gold standard for responsible electronics recycling. The company has made the Inc. 5000 list of fastest-growing private companies in America seven times and brings more than 100 combined years of leadership experience in ITAD, logistics, data security, and value recovery.<\/p>\n\n\n\n

\u201cWhat excited us about OWC is that they\u2019ve always been at the forefront of extending the usability of technology, which meshes so well with our reuse-first philosophies,\u201d said PowerON founder and CEO Brent Kelley. \u201cThey understand that great technology shouldn\u2019t have a short lifespan, customers deserve smarter and more sustainable solutions, and doing the right thing for the environment can absolutely go hand-in-hand with building a strong global business.\u201d<\/p>\n\n\n\n

\u201cWhat Brent and the PowerON team have built is really special because they understand this business isn\u2019t just about recycling hardware. It\u2019s about helping organizations get more value out of the technology they already own, keeping good equipment working longer, protecting data properly, reducing unnecessary waste, and creating smarter lifecycle strategies from beginning to end,\u201d added OWC founder and CEO Larry O\u2019Connor.<\/p>\n\n\n\n

Together, OWC, PowerON, and SellYourMac.com form a more complete technology lifecycle ecosystem, helping customers get the most out of technology from the day they deploy it to the day they\u2019re ready to replace it.<\/p>\n","protected":false},"excerpt":{"rendered":"

OWC has acquired PowerON, a company that has spent more than 30 years helping organizations get the most out of the tech they already own and handle it responsibly when it\u2019s time to move on.<\/p>\n","protected":false},"author":148,"featured_media":98588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"spay_email":"","footnotes":""},"categories":[3765],"class_list":["post-98587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-owc-news"],"yoast_head":"\nGood Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON<\/title>\n<meta name=\"description\" content=\"OWC has acquired PowerON, a company that has spent more than 30 years helping organizations get the most out of the tech they already own and handle it responsibly when it\u2019s time to move on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON\" \/>\n<meta property=\"og:description\" content=\"OWC has acquired PowerON, a company that has spent more than 30 years helping organizations get the most out of the tech they already own and handle it responsibly when it\u2019s time to move on.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocket Yard\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-02T21:22:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T21:22:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/06\/OWC-x-PowerON-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OWC Wayne G\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OWC Wayne G\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/\"},\"author\":{\"name\":\"OWC Wayne G\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/4a8c928a5aff5ea73e590bc7102bab10\"},\"headline\":\"Good Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON\",\"datePublished\":\"2026-06-02T21:22:34+00:00\",\"dateModified\":\"2026-06-02T21:22:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/\"},\"wordCount\":562,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"articleSection\":[\"OWC News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/\",\"name\":\"Good Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON\",\"isPartOf\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\"},\"datePublished\":\"2026-06-02T21:22:34+00:00\",\"dateModified\":\"2026-06-02T21:22:35+00:00\",\"description\":\"OWC has acquired PowerON, a company that has spent more than 30 years helping organizations get the most out of the tech they already own and handle it responsibly when it\u2019s time to move on.\",\"breadcrumb\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eshop.macsales.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Good Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#website\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"name\":\"Rocket Yard\",\"description\":\"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.\",\"publisher\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#organization\",\"name\":\"OWC\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"contentUrl\":\"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png\",\"width\":1024,\"height\":1024,\"caption\":\"OWC\"},\"image\":{\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/4a8c928a5aff5ea73e590bc7102bab10\",\"name\":\"OWC Wayne G\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd3c100da544be576a8aa4f6132ca94af6981d302cb15dffa361712cb7502ae0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd3c100da544be576a8aa4f6132ca94af6981d302cb15dffa361712cb7502ae0?s=96&d=mm&r=g\",\"caption\":\"OWC Wayne G\"},\"description\":\"Tech lover, multimedia creator, and marketing manager for OWC's Rocket Yard and Mission Control blogs.\",\"url\":\"https:\/\/eshop.macsales.com\/blog\/author\/wgrayson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Good Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON","description":"OWC has acquired PowerON, a company that has spent more than 30 years helping organizations get the most out of the tech they already own and handle it responsibly when it\u2019s time to move on.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/","og_locale":"en_US","og_type":"article","og_title":"Good Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON","og_description":"OWC has acquired PowerON, a company that has spent more than 30 years helping organizations get the most out of the tech they already own and handle it responsibly when it\u2019s time to move on.","og_url":"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/","og_site_name":"Rocket Yard","article_published_time":"2026-06-02T21:22:34+00:00","article_modified_time":"2026-06-02T21:22:35+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/06\/OWC-x-PowerON-hero.jpg","type":"image\/jpeg"}],"author":"OWC Wayne G","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OWC Wayne G","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/#article","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/"},"author":{"name":"OWC Wayne G","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/4a8c928a5aff5ea73e590bc7102bab10"},"headline":"Good Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON","datePublished":"2026-06-02T21:22:34+00:00","dateModified":"2026-06-02T21:22:35+00:00","mainEntityOfPage":{"@id":"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/"},"wordCount":562,"commentCount":0,"publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"articleSection":["OWC News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/","url":"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/","name":"Good Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON","isPartOf":{"@id":"https:\/\/eshop.macsales.com\/blog\/#website"},"datePublished":"2026-06-02T21:22:34+00:00","dateModified":"2026-06-02T21:22:35+00:00","description":"OWC has acquired PowerON, a company that has spent more than 30 years helping organizations get the most out of the tech they already own and handle it responsibly when it\u2019s time to move on.","breadcrumb":{"@id":"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eshop.macsales.com\/blog\/98587-good-technology-deserves-a-second-life-owc-just-got-a-lot-better-at-making-that-happen-with-acquisition-of-poweron\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eshop.macsales.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Good Technology Deserves a Second Life. OWC Just Got a Lot Better at Making That Happen with Acquisition of PowerON"}]},{"@type":"WebSite","@id":"https:\/\/eshop.macsales.com\/blog\/#website","url":"https:\/\/eshop.macsales.com\/blog\/","name":"Rocket Yard","description":"Your source for expert tips, special deals, commentary, reviews, and the latest tech news.","publisher":{"@id":"https:\/\/eshop.macsales.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eshop.macsales.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eshop.macsales.com\/blog\/#organization","name":"OWC","url":"https:\/\/eshop.macsales.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","contentUrl":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2020\/06\/rocket-yard-logo-round.png","width":1024,"height":1024,"caption":"OWC"},"image":{"@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/4a8c928a5aff5ea73e590bc7102bab10","name":"OWC Wayne G","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eshop.macsales.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cd3c100da544be576a8aa4f6132ca94af6981d302cb15dffa361712cb7502ae0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd3c100da544be576a8aa4f6132ca94af6981d302cb15dffa361712cb7502ae0?s=96&d=mm&r=g","caption":"OWC Wayne G"},"description":"Tech lover, multimedia creator, and marketing manager for OWC's Rocket Yard and Mission Control blogs.","url":"https:\/\/eshop.macsales.com\/blog\/author\/wgrayson\/"}]}},"jetpack_featured_media_url":"https:\/\/eshop.macsales.com\/blog\/wp-content\/uploads\/2026\/06\/OWC-x-PowerON-hero.jpg","jetpack_shortlink":"https:\/\/wp.me\/pmPaT-pE7","_links":{"self":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/98587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/comments?post=98587"}],"version-history":[{"count":1,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/98587\/revisions"}],"predecessor-version":[{"id":98589,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/posts\/98587\/revisions\/98589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media\/98588"}],"wp:attachment":[{"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/media?parent=98587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eshop.macsales.com\/blog\/wp-json\/wp\/v2\/categories?post=98587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}