{"id":98649,"date":"2026-06-25T20:32:02","date_gmt":"2026-06-26T01:32:02","guid":{"rendered":"https:\/\/eshop.macsales.com\/blog\/?p=98649"},"modified":"2026-06-25T20:41:10","modified_gmt":"2026-06-26T01:41:10","slug":"the-apple-price-increases-are-upon-us-and-oof","status":"publish","type":"post","link":"https:\/\/eshop.macsales.com\/blog\/98649-the-apple-price-increases-are-upon-us-and-oof\/","title":{"rendered":"The Apple Price Increases are Upon Us and … Oof"},"content":{"rendered":"\n
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It just got more expensive to buy a Mac. In some cases a lot<\/em> more expensive.<\/p>\n\n\n\n

Apple’s online store went briefly offline this morning, and when it came back up, prices across most of Apple’s product families had increased. As\u00a0Bloomberg reported<\/a>, the increases, teased by Tim Cook last week<\/a>, are in effect globally. As Cook explained to the WSJ, the culprit is a global shortage of DRAM and NAND Flash memory, driven in large part by the explosive growth of AI data centers competing for the same chips that go into consumer electronics.<\/p>\n\n\n\n

Cook called the increases “unavoidable” and described the memory shortage as a “hundred-year flood,” adding, “I’ve never seen anything like it in any area in over 40 years.” He pointed specifically to high-bandwidth memory allocations being diverted to AI servers as a key pressure point: “There’s less supply at a time when consumers want devices and the memory guys are passing along huge price increases.”<\/p>\n\n\n\n

Here’s a full look at what prices increased and by how much.<\/p>\n\n\n\n

MacBooks<\/h2>\n\n\n\n

The MacBook lineup absorbed some of the steepest increases, particularly at the higher end.<\/p>\n\n\n\n

MacBook Neo<\/strong><\/p>\n\n\n\n