What does it take to make a household name relevant and reach an entirely new demographic? How can we revive or ignite a company that’s in trouble? What products should be designed or chosen? What is the most effective marketing message? What is going to hook customers in and make them loyal and loving your brand? Logitech’s President and CEO has the answers.
On this episode of Leaders & GameChangers, Setorii will be speaking with a leader that has been trusted by Logitech, Procter & Gamble, PepsiCo, GE, Whirlpool, Braun and others. His name is Bracken Darrell and he is the President and CEO of Logitech. He is a leader that helps steer companies towards continued success and strives to surpass expectations by building brand loyalty, developing new consumer reach and expanding the demand for products the companies he has worked with provides. Bracken is a leader that is a silent giant, carving his legacy without ego and driven to help bridge the gap brands can have between products and consumers. He makes people feel heard, always having the foresight to see the trends before they have been predicted and he truly cares about making a difference.
Logitech opened its doors on October 2nd 1981 starting with computer mice and then the company evolved into all things around the PC. Under Bracken’s leadership in the past 10 years he and the team have grown Logitech’s category offerings to help with VR, gaming / gamers, streamers, influencers, entrepreneurs, creators and so much more. Logitech was once known to be a PC peripherals company and now they are also a cloud peripherals company offering solutions which cover a wide range of consumers needs. His visionary choices continue to inspire others as he and his team propels the company forward. Bracken’s love of design, leadership style, and passion for sustainability solutions has helped successfully steer Logitech into spearheading new verticals and chapters to add to Logitech’s legacy.
On this episode of Leaders & GameChangers, Setorii and Bracken discuss what it takes to reinvent a company’s image and branding, how to choose the right products or create the best products to sell, how to hear your customers so you can give them what they want and need before they ask, where is VR / Web3 / NFTs going, lessons learned from his experience we can all apply to our lives and much more.
If you would like to learn more about Logitech, their products, their exciting projects and collaborations, please visit their website at: Logitech.com, or if you are interested in learning more about their gaming website, you can go to: Logitechg.com. You can follow them on social at: Instagram: @logitech — Twitter: @logitech — Facebook: @logitech.
For information about our wonderful partner, OWC (Other World Computing), you can visit: Macsales.com/leaders where you will find hardware and software solutions as well as tutorial videos to help you create more, do more and get the most out of your workflow.
For more about our host, Setorii Pond, please visit setori.com
If you enjoy our podcast, please tell all your friends about us! Leaders & GameChangers loves our listeners and wants to give you more of what you are looking to hear. If you have ideas for episodes or guests, please write Setorii@MacSales.com. Setorii would love to share other leaders you admire, are inspired by and know. Setorii would like to say a special thank you to OWC’s CEO, Larry O’Connor, Chris Kooistra and LGC’s producer, Jason Richard for their support for this podcast series.