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HOW PUBLICITY CAN HELP MAKE THE DIFFERENCE FOR AN INDIVIDUAL OR A BRAND’S SUCCESS

In a world of constant stimulations, how can a brand, person or product stand out in the market today? How can we connect with consumers in a way where they want to learn about what we are doing, selling or have created? PR can truly help create the visibility one needs to find their audience, fans or customers. It can help create the stickiness to help build brand loyalty and the intrigue one needs to want to learn more about you or your brand.

The job of a publicist is to carefully but strategically, shape and mold the public image of an artist, entertainer, brand or company while knowing when and where is best to help them into the limelight as well as when it is best for them to wait. Finding a PR professional or publicity firm that can do a great job of positioning oneself or one’s brand with their own spin can be a game changer for what can help propel visibility, brand loyalty, and intrigue. With the right placement or campaign, everyone has the potential to elevate or establish their personal brand or organization’s brand in the mind of consumers for generations to come.

On this episode of OWC’s Leaders & GameChangers, Setorii wants to introduce you to a PR company founder that truly cares about knowing who we are, what makes us who we are and what our vision is so he and his team can help us all stand out from the others. Matt Kovacs is the President of Blaze PR which is a boutique PR firm that represents leading brands in luxury, food, travel, hospitality, consumer and lifestyle. Matt is also one of California’s most respected consumer PR strategists, with over 20 years of experience. With the awards his PR company has won and the personalization Setorii has experienced with them… their team develops creative, smart, innovative, and influential ways a client will continue to grow their success with their help which we can all learn from.


For information about our wonderful partner, OWC (Other World Computing), you can visit: Macsales.com/leaders where you will find hardware and software solutions as well as tutorial videos to help you create more, do more and get the most out of your workflow.

For more about our host, Setorii Pond, please visit setorii.com or follow her on her instagram at @SETORII

If you enjoy our podcast, please tell all your friends about us! Leaders & GameChangers loves our listeners and wants to give you more of what you are looking to hear. If you have ideas for episodes or guests, please send and email to: Setorii@MacSales.com. Setorii would love to share other leaders you admire, are inspired by and know. Setorii would like to say a special thank you to OWC’s CEO – Larry O’Connor, LGC’s producer – Jason Richard, Mike Hoormann, Sam Mestmad, Keith Shively, Eileen Millard, Steve Trullinger, Chris Kooistra, Teddy Mazrin, for their support for this podcast series.

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Episode 44