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Mercury Aura Pro for 2012 MacBook Air Photo: http://eshop.macsales.com/NewsRoom/images/PR_air2012aura.jpg

OWC Announces Mercury Aura Pro as Industry's First Available High Performance Solid State Drive for All 2012 MacBook Air Models

First and Only Aftermarket SSD Upgrade in Capacities up to 480GB Starting at $167.99
Provides Lower Cost Upgrade Path

Uses Award-Winning SandForce Technologies and Tier 1 Synchronous NAND to Achieve Sustained Data Rates Over 500MB/s

July 19, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the OWC Mercury Aura® Pro as the industry's first high-performance Solid State Drive upgrade for 2012 MacBook® Air computers. Available in four sizes - 120GB, 180GB, 240GB, and 480GB capacities starting at $167.99 - the Mercury Aura Pro utilizes award-winning SandForce® technologies and Tier 1 Synchronous NAND to deliver sustained data rates over 500MB/s.

Provides Future Upgrade Path
The Mercury Aura Pro offers owners of and those interested in the 2012 MacBook Air models the ability to upgrade the SSD when they need more storage and backup capacity. This flexibility is especially important for owners of the base model 11" MacBook Air with the factory 64GB SSD and the 13" model with 128GB capacity SSD. Now, instead of being "factory locked" at the base model capacity configurations, owners can add up to 8x more capacity with a 480GB Mercury Aura Pro SSD.

Lower Cost Immediate Upgrade
For 2012 MacBook Air owners wanting to immediately upgrade their machines to the maximum capacity, the OWC Mercury Aura Pro offers cost savings up to $255 compared to similarly sized factory options. For example, there are two choices for upgrading the 11" MacBook Air to maximum capacity:

Factory upgrade: Add the $800 factory 512GB (500GB usable space) option to the $1099 128GB MacBook Air model. Total cost $1899 and no ownership of the stock 128GB flash module.

OWC upgrade: Add the $644.99 480GB Mercury Aura Pro to the $999 64GB MacBook Air model. Total cost $1643.99 and continued benefit of re-using the 64GB factory flash module as an external drive with a sleek USB 3.0 bus-powered OWC Envoy enclosure to be released at a future date.

Four Models Starting at $167.99 MSRP
The new OWC Mercury Aura Pro is available in four capacities compatible with all 11" and 13" 2012 MacBook Air models:
  • 120GB Mercury Aura Pro Express with 7% over provisioning & three year warranty - $167.99
  • 180GB Mercury Aura Pro Express with 7% over provisioning & three year warranty - $224.99
  • 240GB Mercury Aura Pro Express with 7% over provisioning & three year warranty - $319.99
  • 480GB Mercury Aura Pro Express with 7% over provisioning & three year warranty - $644.99
The Mercury Aura Pro is available immediately in the 240GB capacity; while the 120, 180, and 480GB models can be pre-ordered with shipping expected on/around August 6. All Mercury Aura Pro SSDs come complete with all required installation tools and instructions to make this an easy DIY upgrade. For more information on the OWC Mercury Aura Pro, including reseller inquires, visit: http://eshop.macsales.com/shop/SSD/OWC/Aura_Pro_Air_2012

The Fast SSD for Everyday Use
Several leading technology sites have noted the Mercury Aura Pro's outstanding performance potential compared to the Apple factory SSDs. Electronista.com pointed out the "new and improved" Apple SSDs reach read speeds of 461MB per second and write speeds of 364MB per second, while the Mercury Aura Pro is rated at up to 500MB/s. Expert SSD industry source TheSSDReview.com found LSI SandForce Driven™ based SSDs offer "excellent performance" over 500MB/s and that these SSDs "excel in highly compressible data testing which is the bread and butter of typical consumer use."

Doesn't Slow Down with Use Like Ordinary SSDs
Ordinary SSDs offer fast read/write performance during first initial uses, but then experience significant write speed degradation over repeated usage. Independent simulation tests by leading drive performance experts confirm OWC Mercury Pro brand SSD's ultra-efficient Block Management & Wear Leveling technologies are able to eliminate virtually any reduction in data transfer speeds over heavy long term usage of the drive and without dependency on less than effective OS TRIM management.

Up to 100X Greater Data Protection
Utilizing SandForce DuraClass™ technology, the OWC Mercury Aura Pro is able to provide up to 100x higher data protection than ordinary SSDs, as well as leading enterprise-class hard disk drives. By combining the highest level of Error Correction Code (ECC) and SandForce RAISE™ (Redundant Array of Independent Silicon Elements) technology along with 7% over provisioning, the Mercury Aura Pro provides RAID-like data protection and reliability without loss of transfer speed due to parity.

"OWC was the first independent manufacturer of SSD upgrades for the MacBook Air and we're pleased to once again be the first and only upgrade option for the new 2012 machines," said Larry O'Connor, Founder and CEO, Other World Computing. "Beyond being the only upgrade available, the Mercury Aura Pro SSD carries on the OWC tradition of offering best in class performance with significant cost savings compared to similar capacity factory options."

OWC Offers Industry's Most Comprehensive SSD Line The new Mercury Aura Pro for 2012 MacBook Air models enhances OWC's existing line of performance-leading, world record-breaking 3G (3Gb/s) and 6G (6Gb/s) Mercury SSDs. OWC offers SSDs for nearly every Mac and PC produced over the past decade in capacities from 30GB to 1TB with prices starting from $49.99. For more information on the complete OWC Mercury SSD line, including expert benchmark reviews, visit: http://eshop.macsales.com/shop/SSD/OWC/. For more information on the OWC catalog of over 2,900 performance upgrades and accessories, or for reseller inquires, visit: http://eshop.macsales.com/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Contact:
Company Contact:
Eileen Millard
815-333-5023
eileen@macsales.com
OWC is a trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada. Apple, Mac and MacBook are trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their owners.



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