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Other World Computing Offers Industry's Only Internal and External High Performance SSD Storage Solution for 2012 Apple MacBook Pro with Retina Display Computers

480GB Solid State Drive Offers Nearly 3x More Storage Capacity Than Factory Base SSD and Higher Performance, Savings over Factory Upgrade Option. Bus-Powered Enclosure Offers Continued Use of Factory Flash Module As External Storage

CES North Hall #5812 January 6, 2013, Las Vegas, NV - Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, announced today the OWC Mercury Aura® Pro and Envoy Pro as the industry's only high-performance internal and external Solid State Drive storage solution for 2012 MacBook® Pro with Retina display (rMBP) computers. Available in 480GB capacity, the 6G (6Gb/s) SandForce Driven™ Mercury Aura Pro offers rMBP owners up to nearly 3x more storage and/or backup capacity than the factory base model 128GB flash module. The Envoy Pro offers continued use of the factory flash module after upgrading with the Aura Pro. OWC will highlight the Mercury Aura Pro and Envoy Pro along with its broad line of award-winning SSDs in its booth #5812 in the LVCC North Hall during the Consumer Electronics Show (CES), which begins Tuesday in Las Vegas, Nevada.

Eliminates 'Factory Locked' Storage Configuration, Offers Savings Over Factory Upgrade
Instead of being 'factory locked', the OWC Aura Pro gives rMBP owners the freedom to upgrade internal capacity to meet storage needs. When first introduced, the MacBook Pro with Retina display base model offered a 256GB SSD configuration with no upgrade option. Current 13 and 15 inch base model SSD configurations range from 128GB to 256GB. The 480GB Mercury Aura Pro offers a $220 savings over the comparable sized 512GB factory capacity upgrade costing $800. And just like other OWC upgrades, all required installation tools and a free 'how-to' video are included to make the Aura Pro an easy and money-saving DIY upgrade.

Envoy Pro Offers Continued Use of Factory Flash Module
A key benefit for Apple notebook owners when choosing an OWC SSD is the retention of the original factory flash module. When upgrading directly with the factory, consumers pay for the base flash capacity module, but do not get that original base flash module returned to them for re-use. Thanks to the OWC Envoy Pro portable enclosure, rMBP owners upgrading with a Mercury Aura Pro SSD can re-task the original factory flash module as a USB 3.0/2.0 bus-powered external drive for additional storage and/or backup duty.

Expert Tested and Reviewed
Several leading technology sites have noted the Mercury Aura Pro's performance advantage compared to the Apple factory SSDs. pointed out "new and improved" Apple SSDs reach read speeds of 461MB per second and write speeds of 364MB per second, while the Mercury Aura Pro is rated at up to 500MB/s. Expert SSD industry source found LSI SandForce Driven™ based SSDs offer "excellent performance" over 500MB/s and that these SSDs "excel in highly compressible data testing which is the bread and butter of typical consumer use." The Mac Observer performed extensive benchmark testing and declared "The Aura Pro SSD outperforms the Apple SSD in nearly every way. For rMBP owners (or soon-to-be-owners) who ordered a model with the stock SSD, the upgrade to the Aura Pro is a no-brainer if you need more capacity, speed, or both."

Pricing, Availability
The Mercury Aura Pro for the 2012 MacBook Pro with Retina display computers is available immediately as a drive only for $579.99 and value priced bundle with the Envoy Pro for $629.99. Additional capacity models will be announced later in 2013. For more information on the Mercury Aura Pro for 2012 MacBook Pro with Retina display, visit:

"We're thrilled to offer the only complete, high-performance internal and external SSD-based storage solution to owners of the most advanced Apple MacBook offered," said Larry O'Connor, Founder and CEO, Other World Computing. "With the base Retina models offering as little as 128GB capacity, our mission was to create a SSD with greater capacity, but with significant cost savings versus comparable-sized factory options. Our second challenge was to design an external enclosure that could handle the power requirements of the factory flash module. Envoy Pro is an exceptional feat of engineering and Retina owners will find it was certainly worth the wait."

Continues First-to-Market Upgrade Streak
The Mercury Aura Pro for the 2012 MacBook Pro with Retina display computers continues OWC's two-year streak as being the first manufacturer offering an SSD upgrade for the latest Apple notebook computers. There's an Aura Pro/Envoy enclosure bundle offering up to 480GB capacity and continued use of the factory flash module for 2010, 2011 and 2012 MacBook Air computers starting at $179.99. OWC also supports legacy MacBook Air machines back to 2008 that require an IDE/ATA (PATA) type drive.

In addition to offering first and only upgrades for the latest Apple machines, OWC also offers world record-breaking 3G (3Gb/s) and 6G (6Gb/s) Mercury SSDs for nearly every Mac and PC produced over the past decade in capacities from 30GB to 1TB with prices starting from $45.00. For more information on the complete OWC Mercury SSD line, including expert benchmark reviews, visit: For more information on the OWC catalog of over 2,900 performance upgrades and accessories, or for reseller inquires, visit:

About Other World Computing (OWC) Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via and

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012, and Inc. "Hire Power Awards" honoree 2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.
Company Contact:
Bill Herring
Agency Contact:
Andy Marken
OWC and Mercury Aura are registered trademarks of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada.

Envoy Pro is a trademark of New Concepts Development Corporation.

Apple, Mac, MacBook, iPod, iPhone, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

Other marks may be the trademark or registered trademark property of their respective owners.