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OWC Mercury Aura Pro 6G Solid State Drive and OWC Mercury Helios PCI Expansion Chassis Named Visionary Product Award Finalists At Storage Visions Conference

Aura Pro Line offers consumers greater speed, more capacity, more choices for every MacBook Air/ MacBook Pro Retina model, Helios throughput of up to 10Gb/ brings portable computer users functionality and productivity benefits of PCIe cards

CES North Hall #5812 January 8, 2013, Las Vegas, NV - Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, announced today that both the OWC Aura Pro 6G SSD Storage Line and the OWC Mercury Helios PCI Expansion Chassis were named as finalists in the Visionary Products Awards category of the Storage Visions 2013 Awards program. The awards program, held January 6, 2013, at the 12th annual Storage Visions™ Conference at the 2013 Consumer Electronics Show (CES) in Las Vegas, Nevada, recognized companies advancing the state of the art in storage technologies utilized in consumer electronics, the media and entertainment industries, and visionary products for the digital content value chain.

OWC Aura Pro 6G SSD -- the Industry's Most Comprehensive MacBook Air / MacBook Pro Retina Performance Upgrade Source
Named as a finalist in the Mobile Consumer category, the OWC Aura Pro 6G SSD line is the industry's only aftermarket performance upgrade for 2010-2012 MacBook Air machines and the new MacBook Pro 2012 Retina Display. The Aura Pro delivers greater speed, more capacity and more choices, thereby solidifying OWC's tradition of engineering performance-leading, world record-breaking 3G and 6G Mercury SSDs for nearly every Mac and PC produced over the past decade. The companion Envoy enclosure is a bus-powered external storage solution designed to complement the finish and unique design of the MacBook Air and MacBook Pro Retina. The Envoy allows consumers to get more total storage than possible through factory upgrades.

Winner of Numerous Awards
In addition to being a finalist in the Storage Visions 2013 Visionary Products Awards program, the Mercury Aura Pro line has received numerous awards, including being named a "Stevies Finalist" at the American Business Awards, MacLife Best Mac Hardware, and Editor's Choice.

OWC Helios Lets Portable Users Tap Into Power of PCIe and Thunderbolt
The OWC Mercury Helios™ PCIe Thunderbolt Expansion Chassis was named as a finalist in the Small Office, Home Office category. It's a solution for using half-length professional-level PCIe 2.0 adapter cards with Mac mini, iMac, MacBook Air, MacBook Pro, and other Thunderbolt-equipped computers that do not have PCIe slots due to size and/or design limitations. Mercury Helios' fast and flexible throughput of up to 10Gb/s is the perfect solution to massively boost workflow productivity. Bootable with AHCI compliant cards, the Helios can daisy-chain up to six devices. Desktop workstations used to be the only way computer users could access high-performance PCIe cards made for video capture/editing, media transcoding, audio processing, and data storage. With Mercury Helios, users of portable and all-in-one computers can now enjoy the functionality and productivity gains of PCIe cards wherever their work takes them. "We are thrilled that both the Mercury Aura Pro Express 6G line and the OWC Mercury Helios were honored as Storage Visions Conference finalists this year," said Larry O'Connor, Founder and CEO, Other World Computing. "The Aura Pro line offers a win-win benefit of breaking ‘factory lock' barriers, and enabling users continued use of original factory flash, through the Envoy enclosure. And Helios brings portable users the benefits of PCIe adapter cards once limited to desktop users." For more information on the complete OWC Mercury SSD line, including expert benchmark reviews, visit: For more information on the OWC Mercury Helios PCIe Expansion Chassis, visit For more information on the OWC catalog of over 2,900 performance upgrades and accessories, or for reseller inquires, visit:

About Other World Computing (OWC) Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via and

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012, and Inc. "Hire Power Awards" honoree 2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.
Company Contact:
Bill Herring
Agency Contact:
Andy Marken
OWC and Mercury Aura are registered trademarks of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada.
Envoy Pro and Mercury Helios are trademarks of New Concepts Development Corporation.

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