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FOR IMMEDIATE RELEASE

Other World Computing Announces Newer Technology NuGuard KX Protective Case for Apple iPhone Giveaway Promotion

OWC Will Give Away 15 Mil-Spec Test Certified, Kinetic Energy X-Orbing Protective Cases Valued at $49.95 in Exchange for Old, Inadequate Cases Daily During Macworld/iWorld 2013, Online Video Competition Lets Contestants Use Creativity, Humor to Demonstrate Why Their Current iPhone 5 or iPhone 4/4S Case is Inferior/Ineffective to Be Awarded One of 50 NuGuard KX cases

January 28, 2013, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today a giveaway promotion that will award nearly 100 Newer Technology NuGuard® KX protective cases — each with a $49.95 retail value — to iPhone 5 and iPhone 4/4S users in person at Macworld | iWorld 2013 and online via OWC's social media portals who tell a compelling story as to why they need to replace their current iPhone case.

It's Simple: Make Your Case — Get The KX Case
Patterned after the novel promotion that offers a discount on new shoes with a trade-in of extremely worn, highly odiferous athletic shoes, Other World Computing will conduct a free KX case giveaway daily at Booth 401 at the Expo, which runs January 31 to February 2 at the Moscone Center in San Francisco. The first 15 attendees standing in line at 2:00 p.m. at OWC's booth who feel their current case doesn't measure up to the NuGuard KX will receive a free KX case upon relinquishing their present case to OWC booth staff.

If not attending Macworld | iWorld Expo 2013, there's another way to be awarded a NuGuard KX case. Using creativity and humor, send OWC a video up to :30 in duration that explains why you need to upgrade your old case to a NuGuard KX. OWC judges will choose 50 winning videos deemed to be the most entertaining and/or worthy of an upgrade. To enter, just upload a high-quality video to www.youtube.com, and email OWC the link, iPhone model, and NuGuard KX color preference at marcom@macsales.com by 5:00 p.m. Central Time, February 7, 2013. Select videos may be featured on OWC's blog, Twitter feed and Facebook wall.

"While there are many iPhone cases on the market, none provide X-treme protection on the level of the NuGuard KX without sacrificing looks or adding significant bulk," said Larry O'Connor, Founder and CEO, Other World Computing. "And with our Macworld | iWorld giveaway and video contest, we are giving almost 100 lucky iPhone 5 and iPhone 4/4S owners the chance to trade in their inferior old case and experience the ultimate protection of the kinetic energy X-Orbing NuGuard KX firsthand."

Extreme Protection Without Bulk
Unlike common military-impact test grade iPhone case materials that can add bulk, the NuGuard KX uses state-of-the-art X-Orbing gel technology to absorb and evenly distribute kinetic energy to protect an iPhone from accidental drops or scratching. This hyper-advanced gel is then engineered into a hard outer shell with a soft interior, bonded together into a stylish and effective one-piece design. The NuGuard KX is Quanta Laboratories certified to withstand the Shock Test Method of the MIL-STD-810G U.S. Military Standard for elite protection. Yet, the KX is barely half an inch thick so it can easily fit and slide into a pocket. Its Edge Guard over-molding provides enhanced iPhone screen edge protection without interfering edge-to-edge touch finger accessibility to ensure hassle-free touch keyboarding and ability to drag and organize app icons from screen to screen.

Protection That Doesn't Compromise Convenience
With its precision molded buttons and accessibility cutouts, the NuGuard KX allows for full operability of all function buttons and access to all of the iPhone's ports. The backside of the KX features a crosshatch texture design for added grip that doesn't make it hard to remove from pockets like other texturized cases. With its one-piece design, installing an iPhone into the KX is an easy, several seconds process.

X-treme Drop Test Videos Prove Effectiveness
To prove its effectiveness, Newer Technology created a video demonstrating the protective qualities and durability of NuGuard KX in extreme use scenarios. To document Quanta Laboratories' Mil-Spec certification, the recognized and required Method 516.6 Procedure IV (Transit Drop) test from 48 inches was recorded. Next, a NuGuard KX protected iPhone 5 was dropped from 20 feet – five times higher than the Mil Spec test height – from warehouse racking onto a concrete floor. Finally, the ultimate X-treme test… an iPhone 5 safely ensconced in a NuGuard KX was dropped from Other World Computing's towering on-site wind turbine. To view the videos, visit www.newertech.com/kx.

Get Total Confidence with Lifetime Warranty
In addition to protecting the iPhone, the revolutionary NuGuard KX provides ultimate peace of mind ownership. The best-engineered case deserves the best possible warranty, so the NuGuard KX is backed by a best-in-class full replacement Lifetime Warranty.

Pricing, Availability, and Colors
The NuGuard KX protective case has an MSRP of $49.95 and is available in eight color combinations: Trooper (white body and black trim), Roulette Red (red body and black trim), Midnight (blue body and black trim), Buzz (black body and yellow trim), Darkness (black body and black trim), Rose (pinkish-red body and white trim), Nubar Forest (green body and black trim), and Eagle Shield (tan body and green trim).

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net.

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012, and Inc. "Hire Power Awards" honoree 2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada.
NuGuard is a registered trademark of Newer Technologies, Inc., registered in U.S. Patent and Trademark Office.


Apple, Mac iPod, iPhone, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.
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