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FOR IMMEDIATE RELEASE
OWC SSD Family Photo: http://eshop.macsales.com/NewsRoom/images/PR_EnterprisSSD.jpg

New OWC Mercury Enterprise Pro 6G SSD Offers Highest Storage Performance and Reliability for Mission-Critical 24/7 Server, SMB, and Production Studio Use

Utilizes Latest SandForce 2500 Series Processor with 28 Percent Over Provisioning and Enterprise Toggle Synchronous (eMLC) 10K PE NAND to Deliver Up to 100x Greater Data Protection and Speeds, Up to 90 Percent Lower TCO Versus Highest Rated Enterpries-Class HDDs Certified for Mission-Critical Deployments; 50GB—400GB Models Priced from $629.00 Complete Data Writes During Power Outage and Are Backed by Industry's Longest Seven-Year Warranty

January 24, 2012, San Francisco -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today it will showcase its new OWC Mercury Enterprise™ Pro 6G Solid State Drive at Macworld. Certified for mission-critical deployments that demand the highest performance and data reliability, the drive delivers data rates of more than 500MB/s, up to 100x greater data protection, and up to 90 percent lower Total Cost of Ownership (TCO), compared to the highest-rated enterprise-class hard disk drives (HDDs). For added protection, OWC’s new Enterprise SSD completes data writes during unexpected power outages and is backed by the SSD industry’s longest warranty—seven years. The OWC Mercury Enterprise Pro 6G will be available by the end of Q1 2012 in 50, 100, 200, and 400GB capacities with pricing from $629.00. OWC will highlight the Mercury Enterprise Pro 6G along with its broad line of award-winning SSDs in its Macworld booth #513 in San Francisco’s Moscone Center.

Lowest Possible Cost per IOPS
The Mercury Enterprise Pro 6G SSD combines the latest SandForce® 2500 Series processor with endurance-optimizing SandForce DuraClass™ technology with Enterprise Toggle Syncronous (eMLC) 10K PE flash NAND to deliver more that 3x the reliability and lifespan of standard MLC NAND. The SandForce Driven™ SSD also delivers up to 60K IOPS, and over 500MB/s data rates. By ensuring the highest levels of balanced read/write performance, the Mercury Enterprise Pro 6G SSD keeps the all important cost per IOPS ratio at the lowest possible level while still providing the critical reliability and performance metrics required by demanding applications.

Up to 90 Percent Lower Total Cost of Ownership
The Mercury Enterprise Pro 6G offers up to 90 percent lower TCO compared to traditional hard drives because fewer SSDs are required to achieve the same IOPS performance level that multiple hard drives provide. With fewer drives required:
  • power consumption is dramatically reduced by up to 90 percent
  • drive environment cooling requirements are significantly reduced
  • fewer storage racks are needed
  • data center space expansion can be delayed or even eliminated


Built Specifically to Handle I/O-Intensive Applications
Designed for I/O-intensive enterprise servers, storage arrays, and high-end workstations; as well as small- to medium-sized businesses (SMB) in the financial, telecom, web/mail, gaming, public security, retail, and professional media creation/editing industries, the Mercury Enterprise Pro 6G is ideal for:
  • highest performance, lowest latency
  • intense input/output (I/O) workloads
  • online transaction processing (OLTP)
  • data warehousing, data mining, and web serving
  • dynamic tiered storage solutions
  • transaction-intense Tier 0 storage


Writes Data Even During Power Outage
To maintain data integrity and prevent data loss during unexpected power interruptions, the Mercury Enterprise Pro 6G employs OWC’s proprietary Paratus™ Power Technology. This internal power solution is designed to automatically and seamlessly supply sufficient power to ensure any existing writes will be committed/retired to the Enterprise Pro 6G and shut the drive down properly.

ROI as Fast as the Drive
By deploying Mercury Enterprise Pro 6G SSDs for an I/O-intensive task such as an Extract Transform Load (ETL) process, an IT department can reduce data sessions involving up to 25 million records from eight hours to two hours. With six hours of newfound data analysis, an IT staff can execute multiple sessions on the same day. That’s a competitive advantage that can be used to deliver an immediate ROI impact on the bottom line.

Double the Data Security
Highest-level security protocols are used to ensure data stored in the Mercury Enterprise Pro 6G is safe from loss, theft, or repurposing. Data is automatically stored in a highly secure AES-256/128 hardware double encrypted format; and the drive meets all TCG Enterprise Security requirements.

World Record Proven in Enterprise Applications
Because SandForce processors have proven themselves in the Enterprise arena by enabling IBM Power Systems™ servers to set a world record TPC-C Online Transaction Processing benchmark, OWC confidently chose them to power the Mercury Enterprise Pro 6G SSD. In fact, SandForce-Driven processors have been at the heart of OWC’s award-winning, built-in-the-USA SSD line since its introduction in 2010.

“Our expertise in designing class-leading Solid State Drives continues to evolve as we pursue new user markets,” said Larry O’Connor, Founder and CEO, Other World Computing. “Our 3G consumer and 6G prosumer models are widely viewed as offering the best combination of price, performance, and support available and we’re now bringing those same advantages to Enterprise and SMB users with a best-in-class model that also offers massive positive bottom line impact.”

Mercury Enterprise Pro 6G Key Features:
  • Second-generation SandForce 2500 series processor with 28 percent over provisioning maximizes high-density NAND flash memory performance
  • 6G (6Gb/s) SATA Revision 3.0 interface with NCQ
  • Toshiba Enterprise Toggle Synchronous (eMLC) 10K PE NAND flash for up to 3x the reliability and lifespan of standard MLC NAND
  • Maintains highest levels of balanced read/write performance (up to 60K IOPS and over 500MB/s data rates
  • Qualified for use with all RAID levels
  • Longest SSD warranty in the industry: seven years
  • OWC Paratus Power Technology ensures any existing writes will be committed/retired to prevent data loss and the drive will be shut down properly during an unexpected power interruption


Pricing, Availability
The OWC Mercury Enterprise Pro 6G will be available from Other World Computing, as well as through select retailers, by the end of Q1 2012 in the following MSRP configurations:
  • 50GB —   $629.00
  • 100GB — $799.00
  • 200GB — $1,349.00
  • 400GB — $2,199.00


The SSD can be used in racks, subsystems, servers, and workstations that utilize 2.5" or 3.5" (with adapter) SATA drives.  For more information on the OWC Mercury Enterprise Pro 6G, including reseller inquires, visit: http ://eshop.macsales.com/shop/SSD/OWC/Mercury_6G/Enterprise

Joins Industry’s Most Comprehensive SSD Line for Macs and PCs
The new Mercury Enterprise Pro 6G model joins OWC’s existing line of performance-leading, world record-breaking 3G (3Gb/s) and 6G (6Gb/s) Mercury SSDs available for nearly every Mac and PC produced over the past decade. Capacities range from 30GB to 480GB with prices starting at $54.99. For more information on the complete OWC Mercury SSD line, including expert benchmark reviews, visit: http://eshop.macsales.com /shop/SSD/OWC/.  For more information on the OWC catalog of over 2,900 performance upgrades and accessories, or for reseller inquires, visit: http://eshop.macsales.com/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net


OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 and 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC Mercury Enterprise and Paratus are trademarks; and OWC is a registered trademark of New Concepts Development Corporation.
SandForce Driven and SandForce DuraClass are trademarks; and SandForce is a registered trademark of SandForce, Inc., owned by LSI Corporation.
Apple, Mac, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries.
All other trademarks or registered trademarks are the property of their respective owners.