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OWC DIY Upgrade Kit Photo:http://eshop.macsales.com/NewsRoom/images/PR_DIY21_2012.jpg
FOR IMMEDIATE RELEASE

OWC Announces Memory Upgrade Kits For New 2013 21.5" Apple iMac Core i3 Education Model

PC3-12800 DDR3L 1600MHz Memory Upgrades Offer Up to 16GB of RAM vs. 4GB Factory Base Configuration, Savings Over $140 Compared to Same Sized Factory Maximum Option, and Come Complete with Tools and ‘How-to' Video for Do-It-Yourself Install Expands Existing 8GB to 32GB Upgrades from $67.99 for 2010 to current 21.5"and 27" Core i5/i7 iMacs

March 12, 2013, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the immediate availability of the OWC Memory Upgrade DIY Kit for 2013 21.5" Apple iMac® Core i3 Education models introduced last week. Offering up to 4x the RAM — 16GB — versus the factory base configuration of 4GB, the OWC Memory Upgrade DIY Kits come complete with an iMac opening tool, suction cups for safe screen removal, 11-piece toolkit, foam adhesive for proper glass and display resealing, and microfiber screen cloth. Both an 8GB and 16GB complete kit, as well as no tools, memory modules only kits, are supported by a ‘how-to' video and OWC Lifetime warranty.

Savings Over $140 Compared to Factory Upgrade
When compared to the same-sized factory maximum memory option of 16GB, the $149.99 OWC Memory Upgrade DIY Kit offers 44 percent savings compared to the factory cost of $270. For even more savings, memory modules only (no tools) kits can be selected as well as the two factory base 2GB memory modules can be traded-in to OWC for a cash-back rebate.

OWC DIY Memory Upgrades for 2013 21.5" Apple iMac Core i3:


Substantial additional information on this upgrade, iMac disassembly pictorials, and installation videos for this and potential other upgrades are available for free via OWC's blog.

"For schools buying several iMacs, the smart, fiscally responsible action is to buy one complete OWC Upgrade Kit with tools, and then just order memory modules only kits for upgrading additional iMacs," said Larry O'Connor, Founder and CEO, Other World Computing. "It should be noted, though, in order to upgrade the memory, 21.5" iMac machines (unlike 27" models) require a highly complex screen and logic board removal. As such, we highly recommend professional installation of the kit."

OWC Offers Upgrades Up to 32GB for 2012 27" iMac Core i5/i7 Models
The 2012 27" iMac Core i5/i7 models currently shipping are also fully supported with OWC Memory Upgrade Kits. Owners of these machines can immediately order 8GB, 12GB, 16GB, and 32GB capacity upgrades priced from $67.99. The 2012 27" iMac's memory can be upgraded via rear slots and does not require screen removal.

Up to 32GB Memory Now Available for 2010-2011 iMacs
Owners of 2010-2011 iMacs can add an OWC Memory Upgrade up to 16GB priced from $129.99 to the original factory maximum 16GB installed memory for a total of 32GB. With the benchmark proven ability of OWC's memory upgrades and the horsepower of up to a 3.4GHz Quad-Core i7 processor, these relatively new iMacs can deliver serious graphics production, A/V editing, and other professional use performance rivaling that of a Mac Pro for far less cost. For more information on the full line of memory upgrades for Apple iMac from 1998 to present, visit: http://eshop.macsales.com/shop/apple/memory/iMac

OWC – The Trusted Name in Mac Memory
OWC memory upgrades are available from 16MB to 128GB for nearly every current and past Apple notebook and desktop computer manufactured during the past two decades, including Mac Pro Xeon, iMac, MacBook, MacBook Pro, PowerMac, Xserve, iBook, and PowerBook computers. By maintaining an active state-of-the-art test lab, OWC ensures its memory upgrades offer the highest product quality and reliability and backs them with a Lifetime Advance Replacement Warranty and Money Back Guarantee.

The full line of OWC Memory Upgrades for Apple Macintosh desktop, towers, and laptops, as well as an easy to use, point and click compatibility guide for the correct upgrades for each specific Apple model, can be found online at http://eshop.macsales.com/shop/apple/memory/.

About Other World Computing (OWC) Other World Computing has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net.

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012, and Inc. "Hire Power Awards" honoree 2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
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