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FOR IMMEDIATE RELEASE
OWC Mercury Elite Pro: http://eshop.macsales.com/NewsRoom/images/PR_MEPS_USB3.jpg

OWC Mercury Elite Pro Now Offers USB 3.0 'SuperSpeed' Performance

Plug and Play External Drive Offers Data Transfer Rates up to 300MB/s, Storage/Backup Capacity up to 4.0TB, and up to Four Different Interfaces for Connection Flexibility Starting at $169.99

September 18, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today it has enhanced its award-winning, high-performance Mercury Elite™ Pro desktop storage solution line with the USB 3.0 'SuperSpeed' interface. Complemented by two FireWire® 800 ports as well as an eSATA port, the new USB 3.0 model – which is fully USB 2.0 backwards compatible - delivers data transfer speeds up to 300MB/s. All of that speed resides in a brushed aluminum housing offering up to 4.0TB of Plug and Play storage and/or backup capacity.

High Performance for Professional Use
The Mercury Elite Pro is ideal for demanding A/V, digital photography, professional music, graphics, Time Machine® backups, as well as general data uses requiring up to 4.0TB of reliable, high performance storage. With multiple interfaces, all connection cables included, and a $100 retail value disk utility software bundle, the Mercury Elite Pro offers Plug and Play ease of use with any Mac, PC, or Linux-based computer with a FireWire or USB interface.

Mercury Elite Pro Key Features
  • USB 3.0/2.0, FireWire 800, FireWire 400, and/or eSATA ports
  • Data transfer speeds up to 300MB/s
  • Next-generation high-speed Oxford chipset
  • Compact size at 9" (D) x 1.5" (W) x 4.6" (H)
  • Brushed aluminum, impact-resistant, heat-dissipating enclosure
  • Whisper quiet fanless operation
  • All interface cables included
  • UL-Listed 3Amp 100-240v 50/60hz US/International auto-switching power supply
Pricing, Availability
The new Mercury Elite Pro model with USB 3.0 capability is available immediately from Other World Computing, as well as select retailers, in five different capacity configurations from 500GB to 4.0TB starting from $169.99 MSRP. Offering connection flexibility to owners of legacy machines, the Mercury Elite Pro is also available with FireWire 400 and USB 2.0 interfaces starting at $114.99.

"The Mercury Elite Pro solidifies the foundation of a high-performance desktop workspace," said Larry O'Connor, Founder and CEO, Other World Computing. "Adding USB 3.0 'SuperSpeed' capabilities to this award-winning drive was a natural evolution to meet the workflow needs of professional users."

Backed by the Best Support in the Industry
The best product warranty is one a consumer should never have to use, but should the need occur, OWC's stellar reputation for support offers peace of mind ownership. All OWC Mercury Elite Pro storage solutions come fully backed by free lifetime US-based 24/7 technical support and a three-year warranty which includes a 48-hour repair turnaround time with up to one year of complimentary Level 1 data recovery service.

New Model Joins Industry's Most Comprehensive Storage and SSD Line for Macs and PCs
The new model of Mercury Elite Pro storage solution joins OWC's existing line of performance storage solutions which includes the highest capacity bus-powered portable drives on the market, selectable RAID multiple drive solutions with up to 16TB capacity, and OWC's Mercury brand of Solid State Drives. For more information on these products and the entire OWC catalog of over 3,000 performance upgrades and accessories for Macs, PCs and iDevices, or for reseller inquires, visit: http://eshop.macsales.com/

About Other World Computing (OWC)
Other World Computing has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple® Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net.

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.

Company Contact:
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC is a registered trademark and Mercury Elite is a trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada. Apple, Mac, Macintosh, FireWire, Time Machine, iPod, iPhone and iPad are the trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their owners.