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FOR IMMEDIATE RELEASE
OWC DIY Kit Photo: http://eshop.macsales.com/NewsRoom/images/PR_DIYkits1112.jpg

OWC DIY Kits Now Offer Up To 1.5TB Storage/Backup Capacity To Solve Hard Drive Space Shortage Computer Users and Gamers Face

Kits from $52.50 Offering Up to 50 Percent More Capacity Than Factory Options Come Complete With Installation Tools, Bus-Powered Enclosure, and Free 'How-To' Video

November 20, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today its popular OWC Do-It-Yourself (DIY) Storage Upgrade Kits now offer up to 1.5TB of storage/backup capacity-over 50 percent more than factory offered-for the latest 2012 MacBook® Pros, all Apple MacBook Unibody models from 2008 and later, PC notebooks, and certain Xbox and PS3 gaming systems. OWC also offers DIY Kits up to 1.0TB and OWC SSD based choices up to 960GB for nearly every MacBook, MacBook Pro, and Mac mini.

Solves Hard Drive Space Shortage
For many computer users, once hard drive space starts getting tight, they feel they have no other choice than to replace their entire machine. They often aren't aware they can upgrade the internal drive themselves and what is required to get the job done. OWC DIY Kits are the cost-effective answer to this problem and offer complete, easy-to-install choices starting at $52.50 that can provide enough space for holding up to 1.5 million JPEG photos, 750 DVD movies, 115 hours of digital video, or 526,000 MP3 songs.

OWC DIY Storage Upgrade Kits Feature:
  • 2.5" SATA Hard Disk Drive up to 1.5TB or OWC Mercury Solid State Drive up to 960GB
  • OWC brand FireWire®, USB 3.0, and/or USB 2.0 bus-powered 2.5" portable external enclosure to re-use the replaced internal hard disk as a 'new' pocket-sized external drive
  • All supported interface cables for transferring data from the old internal drive to the new drive, plus helpful data transfer instructions at: http://eshop.macsales.com/tech_center/tech_tips/sparedrive.cfm
  • Five-piece installation toolkit with everything needed to complete the installation
  • Free 'how-to' online videos at http://www.macsales.com/installvideos
Saves Money and the Environment
By purchasing an OWC DIY Kit, customers can save up to 40% versus buying all the included components separately. Additionally, by continuing to use their 'old' drive by installing it into the provided OWC enclosure for a 'new' pocket-sized portable external drive, customers can save both money and the environment by re-using their 'old' hard drive instead of throwing a useful drive into a landfill.

Availability and Pricing
The OWC DIY SSD Storage Upgrade Kits are available immediately from OWC priced starting at $52.50 at http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/SATA/DIY and are compatible with Mac or PC notebooks, Mac mini computers and various gaming systems. Select kits include a $100 retail value disk utility software bundle.

"OWC DIY Storage Upgrade Kits solve the dilemma faced by many computer users: their machine is fine for their needs, but hard drive space is nearly depleted," said Larry O'Connor, Founder and CEO, Other World Computing. "By including installation tools and 'how-to' resources, we've provided an affordable, DIY easy solution that can postpone premature and costly machine replacement."

Add A Second Drive for Up to 2.5TB Capacity
2008 and later MacBook and MacBook Pro owners seeking to maximize their machine's internal storage/backup capacity can replace the internal SuperDrive with the OWC Data Doubler and add a second drive for up to a total of 2.5TB of capacity. The custom engineered, blue anodized aluminum bracket makes it easy to create unique internal storage configurations. Installed drives are recognized like any other high speed SATA storage device and can be set up and partitioned using the Apple Disk Utility Program.

Just a few of the configuration options made possible with Data Doubler:
  • Creating an individual volume with its own desktop icon.
  • Combining a new drive with the existing internal drive for one larger volume (SPAN).
  • Combining a new matching drive with existing internal for high-performance RAID-0 Stripe volume.
  • Configuring a new drive as a Time Machine® backup drive.
  • Formatting one drive for the Mac OS and the other dedicated for Windows.
About Other World Computing (OWC)
Other World Computing has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple® Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net.

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Best in Biz Awards 2012 Silver winner for Social/Environmental responsibility; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.

Company Contact:
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada.

Apple, Mac, Macintosh, MacBook, FireWire, Time Machine, iPod, iPhone and iPad are the trademarks of Apple Inc., registered in the U.S. and other countries.

Other marks may be the trademark or registered trademark property of their owners.