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FOR IMMEDIATE RELEASE

OWC Offers RAM Upgrades Up to 16GB with Savings Up to 75% for New "Speed Bumped" Late 2011 Apple MacBook Pro Models

OWC DDR3 1333MHz 8GB Module Solutions are Fully MaxRAM Lab Tested and Certified, Offer Up to Double the Maximum Factory Installed Memory

October 25, 2011 Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today through its in-house MaxRAM™ testing lab the immediate availability of high-performance OWC PC3-10600 DDR3 1333MHz 8GB memory modules that provide 12GB and 16GB memory configurations for the new Late 2011 MacBook® Pro models.

By installing the RAM upgrades themselves, new MacBook Pro model owners can add up to double the factory maximum installed memory at a savings of up to 75 percent, compared to factory upgrade options. To make memory installation an easy DIY process, OWC offers free installation videos.

OWC 4GB and 8GB Module Memory Upgrades Offer More Configuration Options:
  • OWC 4GB DDR3 1333MHz Memory Module - $33.97 (or $26.97 after OWC offered factory memory trade-in rebate.) Replaces an existing 2GB module for 6GB of total memory.


Not available as factory memory upgrade option.
  • OWC 8GB DDR3 1333MHz Memory Upgrade Kit (2 x 4GB) - $63.99 (or $49.99 after OWC offered factory memory trade-in rebate.) Replaces both existing factory 2GB modules for 8GB of total memory. Up to $150 less vs. factory 8GB option.
  • OWC 12GB DDR3 1333MHz Memory Upgrade Kit (8GB + 4GB) - $337.99 (or $323.99 after OWC offered factory memory trade-in rebate.) Replaces both existing 2GB modules for 12GB of total memory. Not available as factory memory upgrade option.
  • OWC 16GB DDR3 1333MHz Memory Upgrade Kit (2 x 8GB) - $599.99 (or $585.99 after OWC offered factory memory trade-in rebate.) Replaces both existing 2GB modules for 16GB of total memory. Not available as factory memory upgrade option.


OWC Memory upgrades for the Late 2011 MacBook Pro are available for immediate ordering at: http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade/DDR3_1333MHz_SDRAM  Full product and ordering information for OWC Memory, internal drive upgrades up to 1.0TB, optical bay Hard Drive/SSD Kits, and other accessories for all Mac laptops, including the new 2011 models, is available at: http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade

OWC Offers More Memory Choices for OS X Lion Users
While Apple’s official minimum RAM requirement for OS X Lion is 2GB, industry experts agree 4GB of RAM is the minimum that should be installed for optimum performance of typical daily computer usage. For more advanced uses such as graphics production, A/V editing, and/or running a virtual machine, 8GB to 16GB of RAM is highly recommended.

OWC MaxRAM Lab Confirms Performance and Compatibility
By maintaining its own lab (http://eshop.macsales.com/memory/OWC_Test_Lab) with the industry’s most extensive collection of Apple Macintosh computers, second only to Apple itself, OWC is uniquely positioned to develop memory upgrade kits that deliver maximum capacity, performance, and savings.

OWC Memory Upgrade Kits are available from 16MB to 96GB for nearly every Apple notebook and desktop computer manufactured during the past twenty-three years. The kits are engineered with premium- quality components and are fully tested and certified to meet, if not surpass, all Apple memory design and compatibility specifications.  The kits are backed by a Lifetime Advance Replacement Warranty. To see all the OWC MaxRAM configurations that exceed Apple's officially supported maximums, visit: http://eshop.macsales.com/memory/maxram.

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain’s Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC is a registered trademark of New Concepts Development Corporation.
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