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FOR IMMEDIATE RELEASE

OWC Announces Mercury Elite-AL Pro mini As Industry's First 2.5" 1.0TB "Quad Interface" FireWire/USB Bus Powered Portable Storage Solution

FireWire 800/40,, USB 2.0, eSATA interface line delivers up to 300MB/s high performance Plug & Play fanless storage with no AC adapter needed ready to ship starting at $119.99

March 9, 2010 Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today its OWC Mercury Elite-AL Pro mini™ is the first 2.5" 1TB "Quad Interface" bus powered portable storage solution on the market and available for immediate ordering with 10 models priced from $119.99. Featuring a "Quad Interface" of FireWire® 800/400, USB 2.0, and eSATA interface connectivity for data transfer speeds up to 300MB/s, the fanless Mercury Elite-AL Pro mini delivers high performance storage/backup to Mac or PC users in a portable, brushed aluminum, no AC adapter required Plug and Play footprint.

In addition to the new 1TB model, the Mercury Elite-AL Pro mini is available in nine other "Quad Interface" models offering a variety of speed, capacity, and drive type options:

5200/5400RPM
250GB 5400RPM 8MB Cache FW800/400+USB2+eSATA Storage Solution $119.99
320GB 5400RPM 8MB Cache FW800/400+USB2+eSATA Storage Solution $129.99
500GB 5400RPM 8MB Cache FW800/400+USB2+eSATA Storage Solution $154.99
640GB 5400RPM 8MB Cache FW800/400+USB2+eSATA Storage Solution $189.00
1.0TB 5200RPM 8MB Cache FW800/400+USB2+eSATA Storage Solution $299.99

7200RPM
320GB 7200RPM 16MB Cache FW800/400+USB2+eSATA Storage Solution $144.99
500GB 7200RPM 16MB Cache FW800/400+USB2+eSATA Storage Solution $189.99

Solid State Drive featuring the OWC Mercury Extreme Enterprise SSD
50GB SSD FW800/400+USB2+eSATA Storage Solution $299.99
100GB SSD FW800/400+USB2+eSATA Storage Solution $469.99
200GB SSD FW800/400+USB2+eSATA Storage Solution $849.99

All OWC Mercury Elite-AL Pro mini models, including the new 1TB model, are available for immediate ordering from Other World Computing at http://eshop.macsales.com/shop/firewire/EliteALmini/eSATA_FW800_FW400_USB and are compatible with Apple OS 8.6 and later including the latest 10.6 "Snow Leopard"; and Windows 98SE or later operating systems; and come ready for Plug and Play ease of use with all supported interface connecting cables, a $200 retail value disk utility software bundle, and an industry leading three year complete solution warranty.

For more information on the complete OWC Storage Solution line, visit: http://eshop.macsales.com/shop/firewire/

Portable & Bus Powered For Mobile Lifestyles
Measuring a compact 3.8" W x 5.5" L x 1.1" H, the OWC Mercury Elite-AL Pro mini offers storage capacity up to 1TB – enough space for up to 1,000,000 JPEG photos, 500 DVD movies, 76 hours of digital video, or 350,000 MP3 songs – in its fanless, aircraft grade brushed aluminum enclosure. Because it's bus-powered, the Mercury Elite-AL Pro mini doesn't require an AC adapter, which makes it ideal for in-the-field business professionals, creative/entertainment professionals, students, and anyone else needing to back up data, transport large files between computers, gain additional storage capacity, and even perform video editing and live music recording.

Built For Performance & Flexibility
Designed to emulate the award winning history of the larger desktop sized Mercury Elite-AL Pro, the new Elite-AL Pro mini portable storage solution features the fastest 2.5" SATA hard drive mechanisms up to 7200RPM as well as OWC's Mercury Extreme Enterprise SSD for demanding A/V, digital photography, professional music, graphics, general data, and Time Machine ready storage needs. With two FireWire 800 ports, users can "daisy chain" multiple devices, connect legacy FireWire 400 devices via the included 800 to 400 connecting cable, and can even utilize the fastest data transfer interface, eSATA, while bus powering via FireWire. The Mercury Elite-AL Pro mini can also be used with storage capable digital cameras and camcorders with FireWire and/or USB data ports for fast, on-location backups of images and video.

"We're very pleased to have our renowned Mercury storage line achieve another industry first," said Larry O'Connor, CEO, Other World Computing."With the highest capacity and most interfaces in a portable design, our 'mini' delivers massive, professional grade data storage/backup to the modern mobile computing society."

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod, and iPhone enhancement products through its e-commerce portal www.macsales.com. As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Computerworld MagazineTop Green-IT Companies for 2008; BizRate's Gold Circle of Excellence, 2004 to 2008; Inc. 5,000 Top 100 Computers & Electronics Companies 2007 to 2009; Reseller Ratings Elite Member 2009; and McHenry County Economic Development Corporation 2008 Business Champion Award.

OWC corporate headquarters in Woodstock, IL, completed in 2008, is built to LEED "Platinum" requirements, the highest level given by the United States Green Building Council's LEED program, for compliance with environmentally sound building methods which incorporate innovative use of "green" systems and materials. OWC continued its leadership role in environmental stewardship by activating an on-site wind turbine in October 2009 that cleanly generates more net energy than is consumed by OWC's operations and datacenter.

Mercury Elite-AL Pro mini Photo: http://eshop.macsales.com/NewsRoom/images/OWC_almini_1209.jpg

Company Contact:
Jennifer Myers, (815) 502-5640 or jmyers@owcdigital.com