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FOR IMMEDIATE RELEASE

OWC DIY Kits Offer Value Priced Solution For Adding New Larger, Faster Drive To Notebooks & Continued Use Of Old Drive As Portable External

Over 50 "two upgrades in one" kits starting at $67.99 offer Mac and PC users hard drive, install tools, bus powered enclosure, and free how-to guides with bundle savings up to 40%

March 23, 2010 Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the availability of over 50 OWC Do-It-Yourself (DIY) Storage Upgrade Kits priced starting at $67.99 MSRP that consist of a 2.5" SATA hard drive up to 1TB, an OWC brand FireWire and/or USB 2.0 bus powered 2.5" portable external enclosure, and a five piece installation tool kit. With an OWC DIY Storage Upgrade Kit, Mac and PC notebook users and Mac mini users can upgrade their compute's internal hard drive to a new larger capacity and/or faster speed, transfer their data to the new drive, and then continue using the "old" drive by installing it into the provided OWC enclosure for a "new" pocket-sized external drive at savings of up to 40% versus buying all the included components separately.

Kits Answer Drive Upgrade Questions
Consumers running out of hard drive space on their notebooks often aren't aware they can upgrade the internal drive and what's required to get the job done. OWC DIY Storage Upgrade Kits answer four key questions:
1. What size and speed drive to install? OWC DIY Kits offer larger drives than the factory original up to 1TB as well as speeds up to 7200RPM for faster boot times, app loads, and overall system responsiveness.
2. What do I do with my old drive? OWC DIY Kits come with a choice of OWC brand FireWire and/or USB 2.0 bus powered external enclosures so the existing drive can be continued to be used as a portable external drive for additional data storage and/or backup.
3. How do I transfer my data to the new drive? Because OWC DIY Kits include cables for all the supported interfaces, simply connect the OWC external drive to the computer to access the data.
4. How difficult is it to upgrade? OWC offers free on-line resources to make upgrading quick and easy. OWC's Tech Tip on how to transfer data from an existing drive to a new drive can be found at http://eshop.macsales.com/tech_center/tech_tips/sparedrive.cfm while installation videos at http://eshop.macsales.com/installvideos/ show how to remove and install Mac drives as well as how to install the replaced drive into the OWC enclosure.

OWC DIY Storage Upgrade Kits starting at $67.99 are available for immediate ordering from Other World Computing at http://www.macsales.com/laptopdiy in the following enclosure models:
  • OWC Express USB 2.0 Bus Powered Enclosure Bundle
    Kit includes 2.5" 250GB to 1TB drive, enclosure for replaced drive, USB interface connecting cable, carrying sleeve, and five-piece toolkit.
  • OWC Mercury On-The-Go Pro FireWire 800/400 and/or USB 2.0 Bus Powered Enclosure Bundle
    Kit includes 2.5" 320GB to 1TB drive, enclosure for replaced drive, interface connecting cables, carrying case, five-piece toolkit, and $200 retail value disk utilities bundle. OWC DIY Storage Upgrade Kits are compatible with Apple OS 8.6 to 9.2.2, Apple OS X (all versions) including the latest 10.6 "Snow Leopard"; and Windows 98SE or later operating systems and come ready to upgrade a Mac or PC notebook or Mac mini internal drive with greater storage and turn the replaced drive into an external bus powered drive for additional storage and backup.
Full Line Of Bare 2.5" Drives
In addition to its DIY Storage Upgrade Kits, OWC also offers MacBook, MacBook Pro, Mac mini, and PC notebook owners a full line of "bare" 2.5" SATA 5400RPM and 7200RPM hard disk drives and SSDs in capacities of 50GB to 1TB priced starting at $49.99. For more information on all 2.5" internal drive options offered by OWC, visit: http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/

"Two things never go out of style…value and having enough data storage," said Larry O'Connor, CEO, Other World Computing. "Our DIY Kits are an excellent way for Mac and PC users to expand their internal capacity and add external capacity with one complete, value-priced bundle."

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod, and iPhone enhancement products through its e-commerce portal www.macsales.com. As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net OWC's industry awards include: Crain's Chicago Business 2009 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Computerworld Magazine Top Green-IT Companies for 2008; BizRate's Gold Circle of Excellence, 2004 to 2009; Inc. 5,000 Top 100 Computers & Electronics Companies 2007 to 2009; and McHenry County Economic Development Corporation 2008 Business Champion Award.

OWC corporate headquarters in Woodstock, IL, completed in 2008, is built to LEED "Platinum" requirements, the highest level given by the United States Green Building Council's LEED program, for compliance with environmentally sound building methods which incorporate innovative use of "green" systems and materials. OWC continued its leadership role in environmental stewardship by activating an on-site wind turbine in October 2009 that cleanly generates more net energy than is consumed by OWC's operations and datacenter.
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com