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OWC Mercury Aura Pro Express 6G SSD For 2010-2011 Apple MacBook Air Named Visionary Products Awards Finalist At Storage Visions Conference

Only Aftermarket Performance Upgrade Delivers Over 3x Faster Performance and Up to 4x Greater Capacity than Factory MacBook Air SSD Options

December 21, 2011 Woodstock, IL -- Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, announced today that its Mercury Aura® Pro Express 6G SSD was named a finalist in the Consumer Storage Device category of the Storage Visions 2012 Visionary Products Awards program. The awards program, being held January 8, 2012, at the 11th annual Storage Visions™ Conference at the 2012 Consumer Electronics Show (CES) in Las Vegas, Nevada, recognizes companies advancing the state of the art in storage technologies utilized in consumer electronics, the media and entertainment industries, and visionary products for the digital content value chain.

OWC – The Industry’s Only MacBook Air Performance Upgrade Source
Since its introduction of the Mercury Aura Pro Express 3G SSD at the 2011 CES show, OWC remains the only aftermarket performance upgrade source for the 2010-2011 Apple® MacBook® Air. Owners of 2011 MacBook Air models can use the Aura Pro Express 6G model, available in 120GB and 240GB capacities, to take advantage of the built-in 6Gb/s SATA data bus for peak, sustained data rates over 500MB/s, versus the factory installed SSDs, which are limited by SATA Revision 2.0 (3Gb/s) capability. 2010-2011 MacBook Air owners can also choose from Mercury Aura Pro Express 3G SSD models available in capacities up to 480GB (8x more capacity than factory options) that deliver up to 68 percent faster performance than the factory SSD in real world use.

Bus Powered Enclosures Re-task Factory SSD As External Drive
After upgrading to the higher capacity and higher performance of a Mercury Aura Pro Express SSD, 2010-2011 MacBook Air owners can select from the OWC Mercury On-The-Go™ or OWC Mercury Elite™ Pro mini bus powered enclosure solutions to reuse the factory Flash SSD as a portable external drive.

Winner of Numerous Awards
In addition to being a finalist in the Storage Visions 2012 Visionary Products Awards program, the Mercury Aura Pro Express has received numerous awards since it was introduced last January, including being named a “Stevies Finalist” at the American Business Awards, Macworld Best of Show, MacLife Best Mac Hardware, Best of Macworld, and Editor’s Choice.

“We are honored that the Mercury Aura Pro Express 6G was selected as a finalist in this year’s Visionary Products Awards program,” said Larry O’Connor, Founder and CEO, Other World Computing. “Besides our Mercury SSDs being the only performance upgrade for the MacBook Air, our 6G SSD models enable 2011 MacBook Air owners to take advantage of the built-in 6Gb/s bus and experience what well known tech review site calls ‘staggering’ performance.”

For more information on the complete OWC Mercury SSD line, including expert benchmark reviews, visit:  For more information on the OWC catalog of over 2,900 performance upgrades and accessories, or for reseller inquires, visit:  

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh users around the world as well as Internet access via and

OWC’s industry awards and recognition include:

Crain’s Chicago Business 2009 and 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.
Company Contact:
Bill Herring
Agency Contact:
Andy Marken
OWC and Mercury Aura are registered trademarks; Mercury On-The-Go and Mercury Elite are trademarks of New Concepts Development Corporation. Apple, Mac, MacBook, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries.
All other trademarks or registered trademarks are the property of their respectful owners.