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OWC Announces Firmware Update For Industry-Leading Mercury Solid State Drive (SSD) Line

Offers Improved Performance and Stability of OWC 21XX/228X SandForce Driven SSDs in Macs & PCs
Updating Made Easy Via the Only Complete and Truly Supported Mac Firmware Updater in Industry

February 23, 2012, Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today it has released a new firmware version—MP5.0.1—to deliver optimum performance and stability from its industry-leading, SandForce Driven™ Mercury Solid State Drive line when installed in the latest Macs and PCs. The GUI driven, Mac experience friendly and bootable updater for Solid State Drives is freely available from OWC for use exclusively with OWC Mercury Extreme® Pro, Mercury Electra™, and Mercury Aura® Pro SSD models.

The Only Mac Friendly Update Experience
OWC’s proprietary firmware updater, now available with support for all of Apple’s latest Mac models, as well as nearly all prior machines, eliminates the need for a PC, ownership of Windows or other operating system, or the creation of a specially designated drive partition that many SSD updaters have required. Mac users only need to download the updater from OWC’s site, obtain and burn a DVD, and then boot from that DVD to launch an easy to use, point and click GUI for installing the latest firmware revision to their OWC Mercury SSD. OWC’s Mac-friendly firmware updater continues OWC’s unmatched firmware update support for Mac users of SandForce®-based SSDs. OWC also provides update support for PCs running the Windows or Linux OS.

“We recognized SSDs would be an ever-evolving product, so we made it our priority to ensure users of OWC Mercury brand SSDs would immediately be able to utilize the benefit from any hardware and/or firmware updates,” said Larry O’Connor, Founder and CEO, Other World Computing. “As such, this latest firmware update is quick, easy and performed with no guesswork or doubt via the only point and click Mac-friendly updater; as well as standard upgrade packages for Windows and Linux Operating System users.”

Most Comprehensive SSD Line For Macs And PCs
OWC’s Mercury line of performance leading, world speed record-breaking SSDs offers a model for nearly every Mac and PC produced over the past decade in capacities from 30GB to 480GB starting from $61.99. For more information, visit: http://eshop.macsales.com/shop/SSD/OWC/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 and 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.



Contact:
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC, Mercury Extreme, and Mercury Aura are registered trademarks and Mercury Electra is a trademark of New Concepts Development Corporation. Apple, Mac, Macintosh, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries. SandForce is a registered trademark and SandForce Driven is a trademark of LSI Corporation. All other trademarks or registered trademarks are the property of their respective owners.