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OWC Lowers Prices, Adds Higher Performance Drive And Storage Capacity Options To Turnkey Upgrade Service For 2010-2011 Apple iMacs

Professional 48-Hour Installation Service Starting at $169 Offers Up to Three High Performance 6Gb/s SSDs, Up to 8x More HD Storage Capacity, Up to 4x More RAM, and High Speed eSATA Interface
Offers iMac Owners the Ability to Turn Their Machine into a Desktop Production Workstation for Intensive A/V, Graphics, and Other Professional Creative Services Tasks

March 2, 2012, Woodstock, IL -- Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, announced today it has lowered prices and added new drive performance and capacity options to its OWC Turnkey Upgrade Installation Program for the 2010 27" Apple® iMac® and 2011 21.5" or 27" iMac models. Starting from less than half the cost of factory SSD options, iMac owners can have OWC professionally install up to three award-winning OWC Mercury Solid State Drives up to 480GB each and with data rates over 2x faster than factory SSD options. Program options also include a larger capacity hard drive up to 4.0TB and certified Memory Upgrades up to 32GB. 27" iMac owners also have the option of OWC installing the industry’s only eSATA interface and experience data transfer rates up to 600MB/s. OWC’s installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround.

Higher Performance At A Lower Cost
Owners of a 2010-2011 iMac can now enjoy these new pricing and configuration options being offered by OWC’s Turnkey Upgrade Service:

2010 27" Apple iMac
  • SSD only package…was from $299.00, now from $259.00
    Adds an OWC Mercury Electra™ 3G SSD—offering the latest generation 3G performance and reliability—with capacity from 60GB to 480GB to compliment the existing factory hard drive.

  • eSATA and SSD package…was from $319.00, now from $299.00
    Includes adding the industry’s only eSATA interface and an OWC Mercury Electra 3G SSD with capacity from 60GB to 480GB.

  • Main Bay Hard Drive Upgrade
    Offers up to 8x the factory platter based storage capacity with drive options up to 4.0TB.

2011 21" & 27" Apple iMac
  • SSD only package…was from $249.00, now from $239.00
    Adds an OWC Mercury Electra 6G or an OWC Mercury Extreme™ Pro 6G SSD with capacity from 60GB to 480GB to compliment the existing factory hard drive.

  • Main Bay Hard Drive Upgrade
    Offers up to 8x the factory maximum platter based storage capacity with drive options up to 4.0TB.
OWC Options Create A Better Than Factory Built iMac
Owners of a 2010-2011 iMac can experience the following benefits from the OWC Upgrade Program and enjoy a superior performing iMac than what is available direct from the factory:
  • Over Twice As Fast & Double The Capacity Solid State Drive
    OWC Mercury SSDs offer capacities up to 480GB, up to nearly double the capacity than the single factory 256GB SSD option, and offer read/write speeds in excess of 550MB/s…over twice the performance than the factory 3G speed limited SSDs. Support for a RAID-0 configuration allows data rates of up to 1GB/s (1000MB/s), nearly four times the data performance vs. factory options in available multi-SSD configurations. Depending on other options selected, up to three OWC Mercury SSDs can be installed for a total of up to 1.44TB SSD capacity.

  • More ‘Main Bay’ Storage Configuration Options
    iMac owners requiring more storage capacity than the factory stock 500GB-2.0TB hard drive can select from available 3.0TB and 4.0TB drive options for up to 8x greater platter based storage. Or, instead of a traditional hard drive, OWC can add an additional OWC Mercury SSD with capacity up to 480GB to the 3.5" drive bay.

  • Additional & Lower Cost Memory Options Than Factory
    Add up to 4x the factory maximum installed RAM with the OWC 32GB MaxRAM option. This option offers double the factory maximum 16GB option with 20 percent lower cost savings. Or, select from OWC Memory Upgrade kits to upgrade to 12GB total RAM starting from $60 – a savings of 70% less than the factory 8GB option cost. For iMac owners only seeking a memory upgrade, OWC Memory Kits for 2010-2011 iMac models are also available with savings up to 84% compared to same-sized factory upgrades and come backed by OWC’s free installation videos and lifetime support.

  • Only eSATA Interface Option Offered For iMac
    With fast data transfer rates up to 600MB/s, OWC’s external eSATA port option for 2010 and 2011 27" iMacs lets users take advantage of plentiful and affordable eSATA external drives for data backups and transfers at up to 6x faster than the built in FireWire® 800 interface. This includes new OWC’s Mercury Elite™ Pro mini USB3/eSATA solutions specifically designed to take full advantage of a 6Gb/s connection.

“Since this program launched mid-2010, iMac owners around the world have utilized it to unleash the full performance potential of their machines,” said Larry O’Connor, Founder and CEO, Other World Computing. “By expanding the hard drive and SSD options as well as lower the cost of adding an SSD and/or the only eSATA upgrade, we expect more iMac owners will want to create a machine they can’t get from the factory.”

The Turnkey Upgrade Installation Program for 2010-2011 Apple iMacs is available for immediate ordering at For answers to frequently asked questions regarding the program, OWC has created an easy to follow FAQ list for the 2010 and 2011 models.

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via and

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 and 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute ( Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Company Contact:
Bill Herring
Agency Contact:
Andy Marken
OWC is a registered trademark and Mercury Electra, Mercury Extreme, and Mercury Elite are trademarks of New Concepts Development Corporation. Apple, Mac, Macintosh, iMac, FireWire, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries. All other trademarks or registered trademarks are the property of their respective owners.