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FOR IMMEDIATE RELEASE
Photo at: http://eshop.macsales.com/NewsRoom/images/PR_OWCMBP13338gb.jpg

OWC 16GB RAM Upgrade For 2011 Apple MacBook Pro Models Offers
Double The Factory Memory For 50 Percent Less Cost Per GB

OWC DDR3 1333MHz 8GB module solutions fully tested and certified
to all Apple memory design and compatibility specifications

May 4, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today through its in-house MaxRAM testing lab its high performance OWC PC3-10600 DDR3 1333MHz 16GB Memory Kit for the 2011 MacBook® Pro now provides twice the factory maximum 8GB installed memory at 50 percent less cost per GB.

More Configuration Options And Greater Savings Over Factory Options:
  • OWC 8GB DDR3 1333MHz Memory Upgrade Kit (2 x 4GB) - $54.99
    72 percent lower cost vs. same sized factory 8GB option.

  • OWC 12GB DDR3 1333MHz Memory Upgrade Kit (8GB + 4GB) - $129.99
    Not available as factory memory upgrade option. Offers 50 percent more RAM at a $70 lower cost than factory maximum 8GB option.

  • OWC 16GB DDR3 1333MHz Memory Upgrade Kit (2 x 8GB) - $199.99
    Not available as factory memory upgrade option. Offers double the RAM with a 50 percent lower cost per GB than $200 factory maximum 8GB option.

    OWC Memory Upgrades for all MacBook Pro models are available for immediate ordering at: http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade
Additional money savings versus factory options are available for customers who take advantage of OWC's memory trade-in rebate program, which offers up to $35.00 cash back for Apple factory memory modules. OWC Memory Upgrades are fully tested and certified to meet, if not surpass, all Apple memory design and compatibility specifications and come backed by a Lifetime Replacement Warranty and free, step-by-step installation videos.

Maximum Memory Recommended for OS X Lion Users
While Apple's official minimum RAM requirement for OS X Lion is 2GB, industry experts agree 4GB of RAM is the minimum that should be installed for optimum performance of typical daily computer usage. For more advanced uses such as graphics production, A/V editing, and/or running a virtual machine, 8GB or more installed RAM is highly recommended and can be of night and day performance benefit.

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Contact:
Company Contact:
Jennifer Myers, (815) 502-5640 or jmyers@owcdigital.com
OWC and MaxRAM are the trademarks of New Concepts Development Corporation, registered in the U.S. Apple, iMac, Mac, Mac mini, Macintosh, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries. All other trademarks or registered trademarks are the property of their respective owners.