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FOR IMMEDIATE RELEASE

OWC's High-Performance External Storage Solutions Are Quieter Than Ever Before

Woodstock, IL – October 21, 2014 – Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac upgrade and storage technology company, announced today that several popular high-performance external storage solutions are now significantly quieter, with up to 60% noise-reduction.

The Future is...Quiet
OWC continues to improve upon the exceptional quality and performance that set our external storage solutions apart by making them quieter than ever before. The critically acclaimed ThunderBay 4 was the first to receive this update, enhancing the already impressive 4-bay solution by making it nearly 33% quieter.

Since then, OWC has also incorporated noise-reduction improvements in the Mercury Elite Pro Dual and the Mercury Elite Pro Dual with Thunderbolt technology. The most impressive outcome came when we updated the Mercury Elite Pro Qx2, which resulted in reducing noise levels by a staggering 60%.

"The very low noise is now eminently acceptable to my sensitive ears." - Lloyd Chambers, Diglloyd.com

For customers looking to completely eliminate the noise coming from cooling fans, OWC offers a wide-range of fanless external drives, including the Mercury Elite Pro, Mercury Elite Pro mini, Mercury Elite Pro Dual mini, and the Mercury On-The-Go Pro. For a truly silent solution, the Mercury Elite Pro mini and the Mercury On-The-Go Pro are available with OWC SSDs - and with no moving parts, these are completely silent and vibration-free.

Whatever the requirement, OWC has a whisper-quiet, pro-performance external drive that fits the bill and works beautifully in any environment.

The OWC Advantage - Over 20 Years of Storage Design and Innovation
- OWC tested for guaranteed compatibility, speed, flexibility, and reliability
- Comprehensive step-by-step installation and support videos
- 24/7 award-winning, US-based support

About OWC
OWC is the manufacturer and upgrade provider of choice for Apple enthusiasts with OWC Memory upgrades for Apple computers dating as far back as the mid 90's. Over the last decade, OWC specifically built SSD upgrades for Apple computers winning multiple awards while also earning accolades for OWC External Drives and OWC Optical Drives. OWC also provides extensive US-based technical support for Mac users around the world. As a member of the Apple Developer Program, OWC also produces a catalog of upgrades and accessories having served the Apple community worldwide since 1988.

OWC's Industry Awards Include:
Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007–2013
Reseller Ratings Elite Member 2009-2014
Better Business Bureau Top Rating of A+ 2010–2014
About.com Readers' Choice Award winner for best Mac Peripheral Reseller
Business Intelligence Group 2013 Green Tech Company of the Year
American Business Awards "Stevie" Gold (2012) and Silver (2014) Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
Other World Computing, OWC, OWC Mercury Elite Pro, OWC ThunderBay, and OWC Mercury On-The-Go Pro are registered trademarks of New Concepts Development Corporation, registered in the U.S. Patent and Trademark Office and in Canada. The OWC logo and the Other World Computing logo are the trademarks of New Concepts Development Corporation. Apple and Macintosh are the trademarks of Apple Inc., registered in the U.S. and other countries. Thunderbolt and the Thunderbolt logo are the trademarks of Intel Corporation in the U.S. and/or other countries. Other marks may be the trademark or registered trademark property of their respective owners.