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OWC Releases Aura Pro X Line of SSD Flash Storage for most 2013 and Later Macs – its Fastest Ever

New Aura Pro X NVME PCIe SSDs are the first segment of an entire series of updated SSDs for most 2013 and later Apple MacBook Air, MacBook Pro with Retina, Mac Pro, and iMac.

WOODSTOCK, IL – October 24, 2017Other World Computing, a leading zero emissions Mac and PC technology company, announced today the availability of new Aura Pro X SSDs, integrating the latest NVME and 3D MLC for exceptional power efficiencies while delivering superior data performance of up to 1600MB/s. The Aura family of drives has always been there as the best way to upgrade flash equipped Macs with storage space to spare. Now, with up to 2.3X faster performance, up to 16x the capacity, and with improved power efficiency for longer battery life, the new Aura Pro X line of SSDs takes everything to a brand new level.

Innovative, Dependable, and Designed for Mac first
As with all OWC SSDs, the Aura Pro X supports and enables all of the advanced features of APFS and Apple's latest MacOS 10.13 'High Sierra' including strong encryption, copy-on-write metadata, space sharing, cloning for files and directories, snapshots, fast directory sizing, atomic safe-save primitives, and improved file system fundamentals.

Aura Pro X SSDs will begin with immediate availability in capacities of 240GB to 1.0TB. Deliveries of the 2.0TB capacity version are expected in mid-November/Q4 2017.

Availability and Pricing
The Aura Pro X1 line debut includes:
  • 240GB OWCS3DAPB4MB02 $279.99
  • 480GB OWCS3DAPB4MB05 $419.99
  • 1TB OWCS3DAPB4MB10 $649.99
  • 2TB OWCS3DAPB4MB20 $1,279.99 (Availability expected Q4 2017)

MacSales.com has also announced their new Flash-Up rebate program: customers purchasing from MacSales.com can trade in their Apple Factory PCIe SSD or previous generation OWC Aura SSD and receive savings of up to $320! See Flash-Up rebate program for details.

The new Aura Pro X SSDs support more than 50 million Macs in the field, including:

MacBook Air (Mid 2013 – 2017)
MacBook Pro (Retina, Late 2013 – Mid 2015)
Mac Pro (Late 2013)

"When we introduced our first Aura SSDs over 7 years ago, they were a groundbreaking first – the first of many firsts for this line up. Meeting the specialized design needs of specific Mac models, an Aura upgrade is the solution that gives users appreciably more space to create and work and extends the life and capabilities of that Mac you already have," says Larry O'Connor, Founder and CEO of OWC. "Aura SSDs" sizable capacity and performance provides users a great option to manage and improve efficiency in their workflow, giving them the ability to store and edit vast video, photo and audio libraries, keeping that content secure and intact without the hassle and expense of purchasing a brand new computer. At OWC, we are proud to continue the tradition of helping customers maximize their Macs with our latest, this new line of Aura Pro X SSDs."

For users who do not want to upgrade to macOS 10.13 High Sierra, the original Aura line of SSDs is still available for purchase.

An easy DIY upgrade
Replacing the PCIe-based flash drive in a Mac can be as simple as removing a few screws. OWC's free comprehensive video installation guides mean an OWC expert is alongside every step of the way.

Aura SSDs are designed in Austin, TX, and are backed by a 5-year warranty as well as a lifetime of free, award-winning U.S.-based support.

About MacSales.com
MacSales.com is the upgrade provider of choice for Apple and PC enthusiasts and has provided memory upgrades for Apple computers since 1989. MacSales.com offers an SSD upgrade for nearly every Mac made in the last decade. Recognized for award-winning customer service, MacSales.com provides extensive U.S.-based technical support for Mac and PC users worldwide.

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Company Contact:
Jennifer Myers, (815) 502-5640 or jmyers@owcdigital.com
© 2017 Other World Computing, Inc. All rights reserved. Apple and Mac are the trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their respective owners.