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FOR IMMEDIATE RELEASE
OWC Memory Upgrades Photo at: http://eshop.macsales.com/NewsRoom/images/PR_16GBmemory.jpg

OWC Announces 16GB Memory Upgrades for Apple Mac mini, MacBook Pro, and iMac Models Now Under $100

OWC Certified Memory Upgrades Offer Savings of over 66 Percent vs. Factory Installed,
Include Lifetime Warranty and Free Shipping

November 16, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today its 16GB memory upgrade kits for Apple® Mac mini, MacBook® Pro, and iMac® models are now available for under $100...a cost savings of over 66 percent compared to comparable sized factory options. Fully certified for Apple Macintosh computers, these memory upgrade kits come backed by a lifetime replacement warranty, free installation videos, and free shipping for an even greater value.

More Memory and 15 Minutes = Faster Mac
Adding more memory is the most cost-effective, benchmark-proven performance upgrade offered. Easily installable in most Macs in 15 minutes or less, having more RAM enables optimum performance of typical daily computer uses, as well as dramatically improving the responsiveness of memory intensive applications. Users wanting to run Windows and Mac applications simultaneously via Parallels will gain especially exceptional results.

OWC Certified 16GB Memory Upgrade Kits:

Upgrades for all Mac mini models from $15.99
16GB Kit (8GB x 2) from $99.00 for maximum memory

Upgrades for all MacBook & MacBook Pro (non-Retina) models from $29.99
16GB Kit (8GB x 2) from $99.00 for maximum memory

Upgrades for all iMac models from $11.99
16GB Kit (4GB x 4) for 2009 models for $97.99 for maximum memory
16GB Kit (8GB x 2) for 2010(i5/i7) & 2011 models for $99.00 (can add to existing)
32GB Kit (8GB x 4) for 2010(i5/i7) & 2011 models for $197.99 (double the factory offered maximum)

Upgrades Qualify for Special Parallels Offer
With the purchase of OWC 16B Memory Upgrade Kits, customers qualify to purchase Parallels Desktop 8 for Mac for only $39.00...a savings of $40.00 off retail.

Add A Second Internal Drive
Mac mini, MacBook, and iMac owners can add a second hard drive to their machine for added storage/back up capacity or an SSD for a massive performance boost with an OWC Data Doubler. Starting from $44.99, these internal storage expansion solutions for Macs come complete with everything needed, including a how-to video for a hassle-free installation.

OWC - The Trusted Name in Mac Memory
OWC memory upgrades are available from 16MB to 128GB for nearly every current and past Apple notebook and desktop computer manufactured during the past two decades, including Mac Pro Xeon, iMac, MacBook, MacBook Pro, PowerMac, Xserve, iBook, and PowerBook computers. By maintaining an active state-of-the-art test lab, OWC ensures its memory upgrades offer the highest product quality and reliability and backs them with a Lifetime Advance Replacement Warranty and Money Back Guarantee.

The full line of OWC Memory Upgrades for Apple Macintosh desktop, towers, and laptops, as well as an easy to use, point and click compatibility guide for the correct upgrades for each specific Apple model, can be found online at http://eshop.macsales.com/shop/apple/memory/.

About Other World Computing (OWC)
Other World Computing has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple® Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net.

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.

Company Contact:
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada.

Apple, Mac, Macintosh, MacBook, iMac, iPod, iPhone and iPad are the trademarks of Apple Inc., registered in the U.S. and other countries.

Other marks may be the trademark or registered trademark property of their owners.