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FOR IMMEDIATE RELEASE
OWC DIY Upgrade Kit Photo: http://eshop.macsales.com/NewsRoom/images/PR_DIY21_2012.jpg

OWC Announces Memory Upgrade DIY Kit for 2012 21.5" Apple iMac

PC3-12800 DDR3L 1600MHz Memory Upgrade Offers Up to Double the RAM vs. Factory Base Configuration, Savings Up to $100 Compared to Same-Sized Factory Maximum Option, and Comes Complete with Tools and 'How-to' Video for Do-It-Yourself Install
8GB to 32GB Upgrades from $49.50 Available for Now Shipping 2012 27" iMac

December 13, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the immediate availability of the OWC Memory Upgrade DIY Kit for 2012 21.5" iMac® models that began shipping recently. Offering up to double the RAM — 16GB — versus the factory base configuration of 8GB, the OWC Memory Upgrade DIY Kit comes complete with an iMac opening tool, suction cups for safe screen removal, 11-piece toolkit, foam adhesive for proper glass and display resealing, and microfiber screen cloth. Both this complete kit and a no tools, memory modules only kit are supported by a 'how-to' video and OWC Lifetime warranty.

Savings Over $100 Compared to Factory Upgrade
When compared to the same-sized factory maximum memory option of 16GB, the $119.00 OWC Memory Upgrade DIY Kit offers a savings of over 40 percent compared to the factory cost of $200. For even more savings, 2012 21.5" iMac owners can trade-in the two factory base 4GB memory modules for $20 and enjoy a total savings of over $100.

OWC DIY Memory Upgrades for 2012 Apple iMac 21.5" i5 and i7 Models: Substantial additional information on this upgrade, iMac disassembly pictorials, and installation videos for this and potential other upgrades are available for free via OWC's blog.

"We're pleased to announce this complete, DIY memory upgrade kit for what was previously considered by many to be a non-upgradeable machine," said Larry O'Connor, Founder and CEO, Other World Computing. "It should be noted, though, in order to upgrade the memory, iMac owners must perform a highly complex screen and logic board removal. As such, we highly recommend professional installation of the kit."

OWC Ready with Upgrades for 2012 27" iMac Models
The 2012 27" iMac models, which were heavily backordered, are now shipping and are also fully supported with OWC Memory Upgrade Kits. New iMac owners can immediately order 8GB, 12GB, 16GB, and 32GB capacity upgrades priced from $49.50. The 2012 27" iMac's memory can be upgraded via rear slots and does not require screen removal.

Up to 32GB Memory Now Available for 2010-2011 iMacs
Owners of 2010-2011 iMacs can add an OWC Memory Upgrade up to 16GB priced from $95.00 to the original factory maximum 16GB installed memory for a total of 32GB. With the benchmark proven ability of OWC's memory upgrades and the horsepower of up to a 3.4GHz Quad-Core i7 processor, these relatively new iMacs can deliver serious graphics production, A/V editing, and other professional use performance rivaling that of a Mac Pro for far less cost. For more information on the full line of memory upgrades for Apple iMac from 1998 to present, visit: http://eshop.macsales.com/shop/apple/memory/iMac

OWC - The Trusted Name in Mac Memory
OWC memory upgrades are available from 16MB to 128GB for nearly every current and past Apple notebook and desktop computer manufactured during the past two decades, including Mac Pro Xeon, iMac, MacBook, MacBook Pro, PowerMac, Xserve, iBook, and PowerBook computers. By maintaining an active state-of-the-art test lab, OWC ensures its memory upgrades offer the highest product quality and reliability and backs them with a Lifetime Advance Replacement Warranty and Money Back Guarantee.

The full line of OWC Memory Upgrades for Apple Macintosh desktop, towers, and laptops, as well as an easy to use, point and click compatibility guide for the correct upgrades for each specific Apple model, can be found online at http://eshop.macsales.com/shop/apple/memory/.

About Other World Computing (OWC) Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net.

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012, and Inc. "Hire Power Awards" honoree 2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.

Company Contact:
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
OWC is a registered trademark of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office and Canada.

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