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OWC Announces Memory Upgrades From 8GB to 32GB For 2012 27" Apple iMac

PC3-12800 DDR3L 1600MHz Memory Upgrades Starting at $49.75 Offer Up to Over $400 Savings Compared to Same Size Factory Options

Includes 'How-to' Video for Easy and Affordable Do-It-Yourself Install

December 21, 2012, Woodstock, IL - Other World Computing (OWC®) www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the immediate availability of the OWC Memory Upgrade Kits from 8GB to 32GB for 2012 27" iMac® models that began shipping recently. OWC's kits offer memory configurations not offered by the factory as well as savings up to over $400 compared to same size factory options. Like all OWC Memory Upgrade Kits, a 'how-to' install video and OWC Lifetime warranty are included.

One of Easiest to Upgrade Macs Ever Produced
Unlike the 2012 iMac's complex install process which requires removing the screen with a custom upgrade kit developed and offered only by OWC, the 2012 27" iMac has been hailed as one of the easiest to upgrade Macs ever produced. A memory access panel on the rear of the 27" machine ejects via a simple push button located above the power input. Adding more memory is a simple, several minute process of installing new modules into the memory slots and reinstalling the access panel. Therefore, Mac performance experts recommend selecting the least amount of factory installed RAM when ordering a 2012 27" iMac.

Savings Up to Over $400 Compared to Factory Upgrade
New iMac owners seeking to max-out the RAM can select the $197.00 32GB OWC memory upgrade and save over $400 compared to the 32GB factory cost of $600. For even more savings, iMac owners can trade-in the two factory base 4GB memory modules.

OWC Memory Upgrades for 2012 Apple iMac 27" 2.9GHz/3.2GHz i5 Models and 3.4GHz i7 Model: Up to 32GB Memory Also Available for 2010-2011 iMacs
Owners of 2010-2011 iMacs can add an OWC Memory Upgrade up to 16GB priced from $97.50 to the original factory maximum 16GB installed memory for a total of 32GB. With the benchmark proven ability of OWC's memory upgrades and the horsepower of up to a 3.4GHz Quad-Core i7 processor, these relatively new iMacs can deliver serious graphics production, A/V editing, and other professional use performance rivaling that of a Mac Pro for far less cost. For more information on the full line of memory upgrades for Apple iMac from 1998 to present, visit: http://eshop.macsales.com/shop/apple/memory/iMac



"It just makes financial and performance sense to select the base level of factory installed RAM when ordering a new 27" iMac," said Larry O'Connor, Founder and CEO, Other World Computing. "For hundreds less than the factory, you can select one of our upgrades to deliver the machine's true potential and install it yourself with a memory access design so easy, the process can be done by nearly anyone."

OWC - The Trusted Name in Mac Memory
OWC memory upgrades are available from 16MB to 128GB for nearly every current and past Apple notebook and desktop computer manufactured during the past two decades, including Mac Pro Xeon, iMac, MacBook, MacBook Pro, PowerMac, Xserve, iBook, and PowerBook computers. By maintaining an active state-of-the-art test lab, OWC ensures its memory upgrades offer the highest product quality and reliability and backs them with a Lifetime Advance Replacement Warranty and Money Back Guarantee.

The full line of OWC Memory Upgrades for Apple Macintosh desktop, towers, and laptops, as well as an easy to use, point and click compatibility guide for the correct upgrades for each specific Apple model, can be found online at http://eshop.macsales.com/shop/apple/memory/.

About Other World Computing (OWC) Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net.

Widely recognized for the high quality of its products and exemplary customer service, OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011-2012 "Fast Fifty" List of the Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2012, and Inc. "Hire Power Awards" honoree 2012; Reseller Ratings Elite Member 2009-2012; Better Business Bureau Top Rating of A+ 2010-2012; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies; and McHenry County Economic Development Corporation 2008 and 2011 Business Champion Award.

Company Contact:
Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
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