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OWC Data Doubler "DIY Kit" Enables Adding Up To 2.0TB Internal Storage Capacity To MacBook And MacBook Pro Computers

Conversion bracket and 1.0TB 9.5mm hard drive $174.99 bundle replaces Unibody models' internal optical drive for up to 2.0TB total internal capacity, a RAID array, or other user-customized configuration. Newly available smaller 9.5mm footprint $119.99 hard drive available separately for adding up to 7X more storage capacity to any MacBook or MacBook Pro main drive bay.

July 12, 2011 Woodstock, IL -- Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, announced today the OWC Data Doubler™ 1.0TB DIY Kit for adding up to 2.0TB of internal storage capacity to "Unibody" MacBook® and MacBook Pro® computers.

The $174.99 MSRP OWC Data Doubler 1.0TB DIY Kit is available for immediate ordering at and comes complete with the Data Doubler optical bay converter bracket, a Samsung Spinpoint M8 1.0TB 9.5mm hard drive, a detailed step-by-step Mac notebook model specific installation guide, a five piece toolkit, free online 'How To' installation videos, and is fully compatible with the following Macintosh® notebook computers:
  • MacBook 13" "Late 2008" 'Unibody' and later models (All)
  • MacBook 13" "Late 2009" 'White Unibody' and later models (All)
  • MacBook Pro 13" "Mid 2009" 'Unibody' and later models (All)
  • MacBook Pro 15" "Late 2008" 'Unibody' and later models (All)
  • MacBook Pro 17" "Early 2009" 'Unibody' and later models (All)
For more information on OWC Data Doubler DIY Kit value priced bundles starting from $117.99, visit:

Offers Custom Drive Configuration
The custom engineered, blue anodized aluminum OWC Data Doubler gives "Unibody" MacBook and MacBook Pro owners the flexibility to uniquely configure their computer's internal drive array. Any SATA 2.5" hard drive or SSD of up to 9.5mm (Super Slim) height can be mounted onto the bracket with the entire assembly then user installable in a "Unibody" MacBook or MacBook Pro optical drive bay. 9.5mm SATA 2.5" hard drives are fully "Plug and Play" recognized via the Apple Disk Utility program with standard configuration options just like any typical drive including, but not limited to:
  • Creating an individual volume with its own desktop icon.
  • Combining a new drive with the existing internal drive for one larger volume (SPAN).
  • Combining a new matching drive with existing internal for high-performance RAID-0 Stripe volume.
  • Configuring a new drive as a Time Machine&trade backup drive.
  • Formatting one drive for the Mac OS and the other dedicated for Windows.
SuperSlim Enclosure Converts Optical Drive Into External Solution
Consumers purchasing the new OWC Data Doubler 1.0TB DIY Kit can receive an instant $10.99 OWC rebate when also ordering the $47.99 MSRP OWC SuperSlim. This lightweight, USB 2.0 bus powered enclosure is the ideal solution for "Unibody" MacBook and MacBook Pro owners installing any OWC Data Doubler DIY Kit. Now while enjoying up to an additional 1.0TB capacity in the optical drive bay, users can install the replaced Apple® SuperDrive® into the OWC SuperSlim to create an external Plug and Play CD and DVD burning/playing solution. For more information on the SuperSlim enclosure, visit:

New Drive Footprint Adds Over 7X More Capacity
Until now, the only 1.0TB notebook hard drives available were 12.5mm high. That meant only "Unibody" MacBooks and MacBook Pros and 17" pre-"Unibody" models could utilize the largest capacity offered in 2.5" drives and only in the main drive bay. With the arrival of the thinner Samsung 9.5mm drive at OWC, a full terabyte of storage – up to over 7X more capacity than originally factory offered – can now be installed in the main drive bay of any MacBook and MacBook Pro introduced since 2006. For more information on the $119.99 Samsung Spinpoint M8 hard drive or to order, visit:

Full product and ordering information for OWC memory upgrades up to 16GB, internal drive upgrades up to 1.0TB, and other accessories for all Mac laptops is available at:

"This new, smaller footprint drive provides incredible upgrade options for every MacBook and MacBook Pro owner," said Larry O'Connor, Founder and CEO, Other World Computing. "With our value priced DIY kit, 'Unibody' owners can have a previously unimagined 2.0TB of internal storage that installs with Plug and Play ease thanks to the included toolkit and 'how to' videos. And now even the earliest pre-'Unibody' model owners can expand from the factory maximum 120GB drive with up to 7X more capacity thanks to this 1.0TB drive."

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of Macintosh®, PC, and iOS™ device enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via and

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 and 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute ( Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.
Company Contact:
Bill Herring
Agency Contact:
Andy Marken
OWC is a registered trademark and Data Doubler is a trademark of New Concepts Development Corporation.
Apple, Macintosh, Time Machine, Mac, SuperDrive, MacBook, MacBook Pro, and iOS are all trademarks of Apple, Inc.
All other trademarks or registered trademarks are the property of their respectful owners.