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Photo: OWC Data Doubler

OWC Data Doubler Enables Adding Up To 133% More Internal Storage Capacity Over Factory Options To New 2011 Apple MacBook Pros

$75.00 conversion bracket kit replaces internal optical drive with a second hard drive or OWC SSD for 1.75TB total internal capacity, RAID array, or other user-customized configurations

March 3, 2011, Woodstock, IL-- Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, announced today its OWC Data Doubler™ optical bay drive mounting solution adds 133% more internal storage capacity than the factory offers to the new 2011 MacBook Pro models announced by Apple last week. The OWC Data Doubler enables new MacBook Pro owners to replace their infrequently used optical drive with a second hard drive or SSD for upgrading the main drive bay up to 1.0TB storage capacity and/or adding up to 750GB additional capacity in the optical drive bay for a total of 1.75TB of total internal data storage and backup capacity, create an internal RAID, or create other customized internal data storage configurations.

The $75.00 OWC Data Doubler is available for immediate ordering at and comes complete with all required hardware, a detailed step-by-step Mac notebook model specific installation guide, free online ‘How To’ installation videos, and is fully compatible with the following Macintosh® notebook computers:
  • MacBook 13" “Late 2008” ‘Unibody’ and later models (All)
  • MacBook 13" “Late 2009” ‘White Unibody’ and later models (All)
  • MacBook Pro 13" "Mid 2009" ‘Unibody’ and later models (All)
  • MacBook Pro 15" "Late 2008” ‘Unibody’ and later models (All)
  • MacBook Pro 17" "Early 2009” ‘Unibody’ and later models (All)

For more information on the OWC Data Doubler, compatibility guide, and value priced ‘DIY Kit’ bundles starting from $109.99 consisting of the Data Doubler, a hard drive up to 1TB or an OWC Mercury Extreme Pro SSD up to 480GB, and five piece toolkit, visit:

Offers Custom Drive Configuration
The custom engineered, blue anodized aluminum OWC Data Doubler gives MacBook and MacBook Pro users the flexibility to uniquely configure their computer’s internal drive array. Any SATA 2.5" hard drive or SSD of up to 9.5mm (Super Slim) height can be mounted onto the bracket with the entire assembly then user installable in a MacBook or MacBook Pro optical drive bay. 9.5mm SATA 2.5" hard drives, currently available in capacities of up to 750GB, are fully “Plug and Play recognized via the Apple Disk Utility program with standard configuration options just like any typical drive including, but not limited to:
  • Creating an individual volume with its own desktop icon.
  • Combining a new drive with the existing internal drive for one larger volume (SPAN).
  • Combining a new matching drive with existing internal for high-performance RAID-0 Stripe volume.
  • Configuring a new drive as a Time Machine™ backup drive.
  • Formatting one drive for the Mac OS and the other dedicated for Windows.

For the maximum of convenient, internal drive capacity, the OWC Data Doubler 1.0TB Hard Drive Bundle Kit allows MacBook and MacBook Pro owners to move/install a 9.5mm SATA drive (currently available in capacities of up to 750GB) to the optical bay while installing the included 1.0TB 12.5mm drive into the main drive bay for 1.75TB of total internal storage.

OWC’s broad line of Mac and PC notebook drive upgrades in capacities ranging from 500GB to 1.0TB as well as the industry’s fastest OWC Mercury Extreme Pro SSD upgrades are available for immediate ordering at:

Add Up To 8GB RAM With 55% Savings
In addition to adding an additional internal storage drive via the Data Doubler, OWC also offers an 8GB Memory Upgrade Kit for all the new MacBook Pro models with savings of up 55% versus the factory installed 8GB option; as well as a 6GB of total memory option not available from the factory.

Full product and ordering information for OWC memory, internal drive upgrades up to 1.0TB, and other accessories for all Mac laptops, including the new 2011 models, is available at:

“We’re very pleased to announce this unique adapter is fully compatible with the latest MacBook Pro laptops,” said Larry O’Connor, Founder and CEO, Other World Computing. “Whether a user chooses just the adapter or one of our complete, value priced, DIY kit bundles, the Data Doubler makes adding more capacity, performance, and/or RAID redundancy truly Plug and Play easy.”

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of Macintosh®, PC, and iOS device enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via and

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute ( Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Company Contact:
Jennifer Myers: (815) 502-5640 or

OWC is a registered trademark and Data Doubler is a trademark of New Concepts Development Corporation.

Apple, Macintosh, Time Machine, Mac, and MacBook are all registered trademarks of Apple, Inc.

All other trademarks or registered trademarks are the property of their respectful owners.