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Other World Computing Introduces Data Doubler For Adding Second Internal Drive To Macbook And Macbook Pro Computers

$79.99 conversion bracket kit replaces internal Optical Drive with a second hard drive or Solid State Drive for up to 640GB additional internal capacity, RAID array, or other user customized configurations

June 24, 2010, Woodstock, IL -- Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, today announced the OWC Data Doubler™, an optical bay mounting solution for MacBook or MacBook Pro notebook computers that enables users to add a second hard drive or SSD for up to an additional 640GB of internal drive capacity, internal RAID, or other user customized internal data storage configurations.

The $79.99 MSRP OWC Data Doubler comes complete with all required hardware, a detailed step-by-step Mac notebook model specific installation guide, available online OWC installation videos, and is immediately available for the following notebook computers:
  • MacBook 13" “Late 2008” ‘Unibody’ and later models
  • MacBook 13" “Late 2009” ‘White Unibody’ and later models
  • MacBook Pro 13" "Mid 2009" ‘Unibody’ and later models
  • MacBook Pro 15" "Late 2008” ‘Unibody’ and later models
  • MacBook Pro 17" "Early 2009” ‘Unibody’ and later models

For more information on the OWC Data Doubler kit, compatibility guide, or to order, visit: World Computing/DDAMBS0GB/

Provides Custom Configuration Of Notebooks
The custom engineered, black anodized aluminum OWC Data Doubler gives MacBook and MacBook Pro users the flexibility to uniquely configure their notebook computer’s internal drive array. Any SATA 2.5" hard drive or SSD of up to 9.5mm (Super Slim) height can be mounted onto the bracket with the entire assembly then installing into the notebook’s 5.25" optical drive bay. 9.5mm SATA 2.5" drives, currently available in capacities of up to 640GB, are fully ‘Plug and Play’ recognized via the Apple Disk Utility program with standard configuration options just like any typical drive including, but not limited to:
  • Creating an individual volume with its own desktop icon.
  • Combining a new drive with the existing internal drive for one larger volume (SPAN).
  • Combining a new matching drive with existing internal for high-performance RAID-0 Stripe volume.
  • Configuring a new drive as a Time Machine™ backup drive.
  • Formatting one drive for the Mac OS and the other dedicated for Windows.

“Since 1988, OWC has focused on products and services that enhance the Macintosh user experience,” said Larry O’Connor, Founder and CEO, Other World Computing. “The OWC Data Doubler kit is a cost effective and well documented solution for MacBook and MacBook Pro owners to attain more capacity, performance, and/or redundancy - all right within their existing laptop with nothing additional to carry.”

High Performance Hard Drives & SSDs Available
In addition to the Data Doubler optical bay drive solution, OWC carries a full line of 2.5" notebook drives up to 1TB with 500GB hard drives from $74.99 and Solid State Drives (SSD) from $129.99. For the fastest and most reliable drive available on the market, OWC also offers its own award-winning Mercury Extreme Pro SSD line in capacities from 50GB to 480GB starting at $199.99. For more information on OWC’s internal storage options for notebook computers, visit:

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via and

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 Top 100 Computers & Electronics Companies 2007 to 2009; Reseller Ratings Elite Member 2009 & 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award. In March 2010, OWC’s corporate campus was awarded LEED Platinum Certification ( by the Green Building Certification Institute. Platinum is the highest achievable level of the LEED (Leadership in Energy and Environmental Design) Program, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. On a local level, OWC also became the first privately owned light manufacturing/assembly building in Illinois to obtain LEED Platinum status.

Company Contact:
Jennifer Myers: (815) 502-5640 or