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Other World Computing Expands Data Doubler Line With Custom Fit Model For Adding Second Internal Drive to Mac mini and iMac Computers

$79.99 conversion bracket kit replaces internal optical drive with a second hard drive or Solid State Drive for up to 750GB additional internal capacity, RAID array, or other user customized configurations

October 28, 2010, Woodstock, IL -- Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, today announced it has expanded its OWC Data Doubler™ optical bay drive mounting solution line with a custom fit model for Mac mini 2009 and iMac 2009-2010 models. The OWC Data Doubler enables Apple Macintosh users to replace their infrequently used optical drive with a second hard drive or SSD for up to an additional 750GB of internal drive capacity, internal RAID, or other user customized internal data storage configurations.

The $79.99 MSRP OWC Data Doubler for 2009 Mac mini (user installable) and iMac 2009-2010 models (professional installation recommended) comes complete with all required hardware and is immediately available for the following Macintosh models:
  • Mac mini “Early 2009” and “Mid 2009” model
  • iMac 20" “Mid 2009” models
  • iMac 21.5" & 27" “Late 2009” and “Mid 2010” models
For more information on the OWC Data Doubler optical bay drive mounting solution for Mac mini and iMac computers or to order, visit:

Offers Custom Drive Configuration
The custom engineered, blue anodized aluminum OWC Data Doubler gives Mac mini and iMac users the flexibility to uniquely configure their computer’s internal drive array. Any SATA 2.5" hard drive or SSD of up to 9.5mm (Super Slim) height can be mounted onto the bracket with the entire assembly then user installable in 2009 Mac mini and professionally installed in 2009-2010 iMac models’ 5.25" optical drive bay. 9.5mm SATA 2.5" hard drives, currently available in capacities of up to 750GB, are fully “Plug and Play recognized via the Apple Disk Utility program with standard configuration options just like any typical drive including, but not limited to:
  • Creating an individual volume with its own desktop icon.
  • Combining a new drive with the existing internal drive for one larger volume (SPAN).
  • Combining a new matching drive with existing internal for high-performance RAID-0 Stripe volume.
  • Configuring a new drive as a Time Machine™ backup drive.
  • Formatting one drive for the Mac OS and the other dedicated for Windows.
“Designing and offering custom solutions to give Mac owners more usability is a top priority at OWC,” said Larry O’Connor, Founder and CEO, Other World Computing. “Now with this new Data Doubler kit, Mac desktop users can enjoy the same flexibility in creating unique storage configurations as Mac notebook owners have enjoyed.” 

Solution Also Available For Mac Notebooks
2008-2009 MacBook and MacBook Pro users can also attain more internal storage capacity, performance, and/or redundancy with OWC’s first Data Doubler announced June 2010. For more information or to order, visit:

High Performance Hard Drives & SSDs Available
In addition to the Data Doubler optical bay drive solution, OWC carries a full line of 2.5" notebook drives for upgrading a Mac mini’s main bay storage capacity up to 1TB with 500GB hard drives from $69.99. iMac owners can choose 3.5" drives from OWC up to 2TB with 1TB hard drives from $73.99. For highest levels of performance and reliability, OWC also offers its own award-winning Mercury Extreme Pro SSD line in capacities from 50GB to 480GB starting at $105.99. For more information on OWC’s internal storage options for both Mac and PC notebook and desktop computers, visit:

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal As an Apple Certified Developer, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via and

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED Platinum by the Green Building Certification Institute ( Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.
Company Contact:
Bill Herring
Agency Contact:
Andy Marken