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New update to best selling Mac hard disk utility available at up to $60 off retail when purchased with one of over 300 qualifying OWC and NewerTech storage solutions, enclosures, and docking stations Free and discounted upgrade path for OWC customers with previous Drive Genius version

April 29, 2010, Woodstock, IL -- Other World Computing (OWC®), a leading zero emissions Mac and PC technology company, announced today over 300 award winning OWC and NewerTech® brand external storage solutions, enclosure kits, and docking stations now include the opportunity to purchase the full retail version of Drive Genius 3, the newest and latest version of Prosoft Engineering’s best-selling drive utility suite for Apple Macintosh computers, for as low as $39…a savings of $60 off the retail price.

Best Selling Utility & Broadest Storage Line From One Source

OWC’s Drive Genius 3 promotion makes it easy and affordable for Mac users to maintain, manage and optimize their hard drives as well as add a high performance external storage solution, enclosure kit, or docking station with FireWire, USB, and/or eSATA interfaces to their machine. Customers can choose from over 300 OWC and NewerTech brand desktop, bus powered portable, rackmount, RAID ready, and docking station options that include the opportunity to purchase Drive Genius 3 and receive the full retail version with all accompanying OWC product support at a savings of up to 60% off the full retail price of $99.00.

For a list of over 300 OWC and NewerTech storage products that qualify for the Drive Genius 3 promotion, visit:

OWC Covers Customers With FREE & Discounted Upgrade Path
To express its commitment to taking care of its customers, OWC is also providing a free and special discount upgrade path for customers who previously purchased Drive Genius 2.x from OWC. Any customer who purchased Drive Genius v2.x from OWC with an invoice date of 1/1/2010 or later will be provided a Free Upgrade to the latest Drive Genius v3 version, those with an invoice date of 12/31/2009 or prior will be able to upgrade to the new version for the special discount price of $39.00. Existing OWC customers with Drive Genius v2.x need only visit to confirm their eligibility and take advantage of these upgrade offers.

“We’re pleased our long-standing partnership with Prosoft Engineering enables us to offer OWC customers the easiest and most attractive upgrade options available for Drive Genius 3,” said Larry O’Connor, CEO, Other World Computing. “Whether someone is a past customer who qualifies for the free upgrade or a new customer that wants to take advantage of our savings offer, OWC is the one stop value source for Mac users to obtain Drive Genius 3.”

Drive Genius 3 – A Proven History Now In A 64-Bit App
Drive Genius 3 is built upon the same award-winning platform that earned the utility numerous industry honors including daily use by Apple at the Genius Bar as part of the ProCare Yearly Tune Up. Now running as a native 64-bit application to take advantage of Mac OS X 10.6 (“Snow Leopard”), Drive Genius 3 includes new features like DrivePulse® which monitors overall drive health and alerts on possible issues, RAID Support, and Email Notifications as well as enhanced Defrag, Repartition and Scan functions.

Promotion Complements Existing Software Bundle Value
Certain OWC and NewerTech storage solutions also include a $200 retail value utility software bundle consisting of ProSoft Engineering Data Backup 3, Intech® SpeedTools Utilities™, NovaStor NovaBACKUP® and Carbon Copy Cloner. OWC and NewerTech storage solutions offer further value added features including all interface connecting cables for Plug and Play operation straight from the box, free lifetime US-based technical support, and industry leading warranty terms. From desktop to rack mount, from performance RAID to bus-powered performance portable solutions, OWC and NewerTech storage solutions provide a wide array of options ideal for A/V, digital photography, professional music, graphics, general data, and Time Machine ready storage capacity with single drive solutions up to 2TB and multi-drive solutions up to 8TB. For more information on OWC and NewerTech storage solution models, visit

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod, iPhone, and iPad enhancement products through its e-commerce portal As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via and

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 Top 100 Computers & Electronics Companies 2007 to 2009; Reseller Ratings Elite Member 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award. In March 2010, OWC’s corporate campus was awarded LEED Platinum Certification ( by the Green Building Certification Institute. Platinum is the highest achievable level of the LEED (Leadership in Energy and Environmental Design) Program, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. With this recognition, OWC also became the first privately owned light manufacturing/assembly building in Illinois to obtain LEED Platinum status. 

Company Contact:
Jennifer Myers: (815) 502-5640 or