Skip to main content
Photo at:

“Sneak Peek” Video Reveals How 2010 iMac 27" Owners Can Overcome Upgrade
Complexity With OWC's Turnkey Upgrade Program

Professional installation service adds industry's only eSATA interface option, up to three OWC Mercury Extreme Pro SSDs, 2TB hard drive, and/or OWC Memory Upgrades up to 16GB starting at $169

September 30, 2010, Woodstock, IL -- Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, announced today it has released a “sneak peek” video of its Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27" which shows end users how they can increase performance while overcoming the iMac’s notoriously high upgrade difficulty. The video highlights the intricate skills OWC’s professional installers employ to add the first eSATA port option offered for an Apple iMac computer, up to three award-winning OWC Mercury Extreme Pro Solid State Drives up to 480GB each, a larger capacity hard drive up to 2TB, and/or OWC Memory Upgrades up to 16GB. The new professional installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround and includes complete shipping options along with OWC’s renowned warranty coverage.

To view the video and learn more about OWC’s upgrade service options to expand/upgrade the 2010 iMac 27", visit

The Turnkey Upgrade Installation Program for the Mid 2010 Apple iMac 27" is available for immediate ordering at For answers to frequently asked questions regarding the program, OWC has created an easy to follow FAQ list at:

OWC Options Create A Better Than Factory Built iMac
Owners of the 2010 iMac 27" can experience the following benefits from the OWC Upgrade Program and enjoy a superior performing and optioned iMac than what is available direct from the factory:
  • First Ever eSATA Interface Option For 3X Faster Performance
    By custom engineering the first ever eSATA port option for an Apple iMac computer, OWC enables iMac 27" users to experience faster data backup and transfer rates up to 300MB/s...up to 3X faster than FireWire 800, the fastest factory stock interface. The $169.00 service includes an OWC Flexible eSATA cable for Plug and Play use with any external storage solution equipped with a standard eSATA port and return shipping of the eSATA enhanced iMac.
  • Bigger, Faster, More Reliable Solid State Drive
    Up to three OWC Mercury Extreme Pro SSDs can be installed in capacities up to 480GB, up to a full 261% greater capacity than the single factory 256GB SSD option, and offer read/write speeds in excess of 270MB/s...up to 40% faster than the factory and/or other currently available SSDs. While many SSDs experience significant performance degradation over time, this is not the case with the OWC Mercury Extreme Pro SSD. By employing advanced block management and over-provisioning, the OWC Mercury Extreme Pro SSD provides the ultimate in reliability and long-term high performance.
  • More ‘Main Bay’ Storage Configuration Options
    iMac 27" owners requiring more storage capacity than the factory stock 1TB drive can have OWC replace the stock drive with a 2TB capacity. Or, instead of a traditional hard disk drive, OWC can add a second SSD to the main drive bay so users can create a unique SSD RAID configuration.
  • Add More Storage Capacity Via The Optical Bay
    For the iMac 27" owner who desires maximum storage capacity, OWC can replace the factory optical drive with an OWC SSD model up to 480GB via a custom OWC mounting bracket/cable solution.
  • Additional & Lower Cost Memory Options Than Factory
    iMac 27" owners seeking to expand memory configuration up to 16GB will find savings up to 60% compared to same size factory installed upgrades.

“This insightful video really demonstrates two aspects: how difficult the iMac is to upgrade as well as how to overcome that limitation by having upgrades installed by a trusted, reliable source,” said Larry O’Connor, Founder and CEO, Other World Computing. “We created this one of a kind program to help iMac users join other Mac computer users who have experienced the benefits of faster, bigger, and better options for memory and storage that turn a Mac into the best performing machine a user can own.”

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal As a Premiere Level Apple Developer Connection member, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via and

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000“Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award. In March 2010, OWC’s corporate campus was designated as LEED Platinum by the Green Building Certification Institute ( Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Company Contact:
Jennifer Myers: (815) 502-5640 or