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FOR IMMEDIATE RELEASE
Photos at: http://eshop.macsales.com/NewsRoom/images/PR_27imac2011_turnkey.jpg


OWC Upgrade Service For All Mid-2011 Apple iMacs Now Offers $249 Solid State Drive Option With Over 2x Faster Performance Than Factory SSD Options

Add up to three high performance 6Gb/s SSDs for up to 1.44TB SSD capacity starting at $249, up to 6x more HD storage capacity, up to 4x more RAM to any mid-2011 iMacs; eSATA option for 27" models Professional 48 hour installation service comes complete with shipping and warranty starting at $169

September 7, 2011 Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today a lower starting cost for installation of a 6Gb/s SSD via the OWC Turnkey Upgrade Installation Program for the Mid-2011 Apple iMac. Starting from less than half the cost of factory SSD options, the OWC program gives mid-2011 iMac owners/buyers the option of having OWC install up to three award winning, SandForce Driven OWC Mercury 6G Solid State Drives up to 480GB each and with data rates over 2x faster than factory SSD options. Program options also include a larger capacity hard drive up to 3.0TB and certified Memory Upgrades up to 32GB. 27" iMac owners also have the option of OWC installing the industry’s only eSATA interface and experience data transfer rates up to 600MB/s. OWC’s installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround.

OWC Options Create A Better Than Factory Built 2011 iMac
Owners of a 2011 iMac can experience the following benefits from the OWC Upgrade Program and enjoy a superior performing iMac than what is available direct from the factory:

“The goal of our Turnkey Upgrade Installation Program for iMacs is to offer customers the most comprehensive choices and support available for a ‘better than new’ iMac ownership experience,” said Larry O’Connor, Founder and CEO, Other World Computing. “Lowering the cost to get into a 6Gb/s SSD increases the opportunity for more iMac owners to unleash the full capability of these exceptional machines while applying those savings to adding more RAM or a larger hard drive to further maximize their iMac’s potential.”

The Turnkey Upgrade Installation Program for 2011 Apple iMac is available for immediate ordering at http://eshop.macsales.com/shop/turnkey/iMac .

For answers to frequently asked questions regarding the program, OWC has created an easy to follow FAQ list at: http://eshop.macsales.com/shop/turnkey/iMac_2011/faq/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 and 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency. OWC is a registered trademark of New Concepts Development Corporation.

SandForce is a registered trademark and SandForce Driven is a trademark of SandForce, Inc.

Apple, Mac, Macintosh, iMac, iPod, iPhone, and iPad are the trademarks of Apple, Inc. All other trademarks or registered trademarks are the property of their respectful owners.




Company Contact:
Jennifer Myers, (815) 502-5640 or jmyers@owcdigital.com