Skip to main content
Photos at:

OWC Represents "Voice Of Consumers" Usage Of Solid State Drives At Flash Memory Summit 2011

Leading Mac, PC, and iOS Device technology products manufacturer/reseller chosen by industry peers to present consumer perspective during annual Flash memory conference CEO and Founder Larry O'Connor addresses closing keynote with "Top Ten Things To Know About Flash Memory Today"

August 9, 2011 Woodstock, IL -- Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, today announced it will represent the "voice of consumers" when several of its executives make presentations to Flash memory industry experts at the Flash Memory Summit being held today through this Thursday, August 11, at the Santa Clara Convention Center in Santa Clara, CA. The Flash Memory Summit is the only conference dedicated entirely to the $38 billion market for flash memory and Solid State Drive (SSD) applications. Panel discussions, keynotes, paper sessions, workshops and special sessions are conducted to explore the uses, challenges, and future of flash memory and its applications from the iPad to enterprise level deployment. Summit themes will include: Solid State Drives (SSDs), Using Flash Storage in Consumer Applications, Managing Flash, and Flash as Nonvolatile Rugged Memory. For more information on the Flash Memory Summit, visit:

OWC was chosen by industry peers to represent consumer issues and concerns because of its successful history manufacturing its own Mercury brand of Solid State Drives. OWC is attending the conference to facilitate communication with other industry related manufacturers and partners on establishing industry wide best practices that ultimately benefit consumers.

"Our mission is to represent the consumer perspective so component manufacturers better understand how their individual products are incorporated into a flash based consumer data storage product and what consumers' expectations are of the rapidly growing Solid State Drive market," said Jennifer Soule, OWC Product Process Manager.

OWC executives will be presenting two diverse topics during the Summit:

Challenges and Advances in Data Recovery of SSDs, Wednesday, August 10, 8:30AM-9:45AM PST Ms. Jennifer Soule, Product Process Manager for OWC, will address the need for creating advanced data recovery tools and methods to address consumer expectations of Solid State Drive use. Ms. Soule has over 14 years of experience in creating and supporting data storage products and offers unique insights into end-users from the average consumer to the enterprise professional.

Top Ten Things You Need To Know About Flash Memory, Thursday, August 11, 3:30PM-5:00PM PST Mr. Larry O'Connor, Founder and CEO of OWC, will present a "roadmap" of where the flash market is today and where it's headed tomorrow from average consumer use to the Enterprise level. Key insight will focus on developing innovative flash supporting technology in demanded applications while maintaining component supply and product reliability. With two decades of development and market experience with flash, O'Connor's passionate creativity led OWC to establishing its Mercury SSD line as one of the most popular brands on the market and developing the only third party SSD compatible with the MacBook Air.

To learn more about OWC's award-winning Solid State Drives, visit: About Other World Computing (OWC)

Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via and OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 and 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute ( Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.
Company Contact:
Bill Herring
Agency Contact:
Andy Marken
OWC is a registered trademark of New Concepts Development Corporation.

Apple, Mac, iPod, iPhone, and iPad are the trademarks of Apple, Inc. All other trademarks or registered trademarks are the property of their respectful owners.