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OWC Upgrades Maximize Mac mini Performance by Doubling Memory,
Adding Second Drive for Up to 2.0TB Of Capacity or SSD Performance

OWC certified memory solutions offer up to 16GB RAM at 52 percent lower cost per GB
than factory options; Data Doubler expands storage capacity or adds SSD for incredible
performance capabilities while retaining 'mini' desktop space use

May 10, 2012, Woodstock, IL - Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, announced today through its in-house MaxRAM testing lab its high performance OWC PC3-10600 DDR3 1333MHz 16GB Memory Kit for all 2011 Mac mini models now provides twice the factory maximum 8GB installed memory at 52 percent less cost per GB. OWC Memory Upgrades are fully tested and certified to meet, if not surpass, all Apple memory design and compatibility specifications and come backed by a Lifetime Replacement Warranty and free, step-by-step installation videos.

Maximum Memory Recommended for OS X Lion Users
While Apple's official minimum RAM requirement for OS X Lion is 2GB, industry experts agree 4GB of RAM is the minimum that should be installed for optimum performance of typical daily computer usage. 8GB or more installed RAM is highly recommended and can be of night and day performance benefit for advanced uses such as graphics production, A/V editing, Server applications, running a virtual machine, etc.

More Memory Options and Greater Savings Over Factory:
  • OWC 4GB DDR3 1333MHz Memory Upgrade Kit (2 x 2GB) - $32.99
    67 percent lower cost vs. same sized factory 4GB option.

  • OWC 8GB DDR3 1333MHz Memory Upgrade Kit (2 x 4GB) - $56.99
    Up to 81 percent lower cost vs. same sized factory 8GB option.

  • OWC 12GB DDR3 1333MHz Memory Upgrade Kit (8GB + 4GB) - $124.99
    Not factory available, Offers 50 percent more RAM for $75 less than factory maximum 8GB option.

  • OWC 16GB DDR3 1333MHz Memory Upgrade Kit (2 x 8GB) - $189.99
    Not available as factory memory upgrade option. Offers double the RAM with a 52 percent lower cost per GB than $200 factory maximum 8GB option.
OWC Memory Upgrades for all Mac mini models from 2005 to current models are available for immediate ordering at:

Add a Second Hard Drive or Solid State Drive
The $49.99 OWC 'Data Doubler' DIY Kit for the 2011 Mac mini enables owners to install up to 2.0TB of total storage by allowing the addition of a second internal 2.5" SATA hard drive with up to 1.0TB of capacity or a high-performance Solid State Drive in addition to the existing single installed drive. Fully supported with a step-by-step 'how-to' video, users can add an OWC Mercury 6G SSD up to 480GB in capacity starting from $95.99 and enjoy near instantaneous booting and application launches along with an incredible boost to overall system and application performance. OWC also offers an instant $15.00 rebate on this DIY Kit when an OWC Mercury SSD is purchased at the same time.

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via and

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute ( Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Company Contact:
Jennifer Myers: (815) 502-5640 or

OWC and MaxRAM are the trademarks of New Concepts Development Corporation, registered in the U.S. Apple, iMac, Mac, Mac mini, Macintosh, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries. All other trademarks or registered trademarks are the property of their respective owners.