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FOR IMMEDIATE RELEASE
Photo at: http://eshop.macsales.com/NewsRoom/images/PR_PCIeSSDcardStevie.jpg

OWC Mercury Accelsior PCI Express SSD
Named As Finalist In 2012 American Business Awards

Industry's First Fully Macintosh and PC Supported Bootable PCIe SSD Card a Finalist for Prestigious
"Stevie" Award In "New Product or Service of the Year - Computer Hardware" Category

Online voting open in July for consumers to select "People's Choice" winner

May 10, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company today announced that the OWC Mercury Accelsior™ PCI Express SSD is a finalist in the "New Product or Service of the Year - Computer Hardware" category of the 2012 American Business AwardsSM and will ultimately be awarded a Gold, Silver, or Bronze Stevie Award during the ABA awards ceremony held in San Francisco this September. First announced at the 2012 Consumer Electronics Show as the industry's first fully Macintosh and PC supported and bootable PCIe SSD, the Mercury Accelsior offers nearly 3x the performance vs. a SSD in a SATA 2.0 3Gb/s drive bay with well beyond even 6Gb/s speeds of up to 780MB/s.

Like The Oscars for Corporate America
The American Business Award program, created in 2002 and nicknamed "The Stevies", is the only business awards program in the United States that honors and generates public recognition of corporate and executive achievements worldwide. The Stevie Award trophy is often called "the business Oscar", because it is hand-cast and finished in 24-karat gold by the same company that creates the Oscar. The name "Stevie" is taken from the name Stephen, derived from Greek term for "crowned". Past American Business Award winners have include Apple, Oracle, Hilton Hotels, and AT&T.

OWC Selected As Finalist From Over 3,000 Entries
More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted for this year's competition in more than 49 categories, including the New Product or Service of the Year – Computer Hardware category. Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 14 - 25.

People's Choice Award Voting Open In July
Each American Business Award finalist is also eligible to receive a special People's Choice Award, which consumers can vote for online. Voting will open to the general public in July, and winners will be honored at The American Business Awards' new tech awards ceremony in San Francisco in September 2012. "We are proud to once again be a finalist in the American Business Awards program, as we think the Mercury Accelsior is a true game-changer, bringing an unrivaled performance boost to any PCIe-equipped computer," said Larry O'Connor, Founder and CEO, Other World Computing. "This award incentivizes the entire OWC team to continue to raise the bar in product innovation, technical support, and customer service so we can provide our customers the innovation upgrades they need to make the most of the tech they have."

For more details about The American Business Awards, visit: www.stevieawards.com/aba

Independent Performance Expert Review Proven
In addition to being named as a finalist of The American Business Awards, the OWC Mercury Accelsior PCI Express SSD has already garnered high praise from performance testing experts, including The MacPerformance Guide which said it offers "…a solution for the ultimate in performance in your Mac Pro or PC, without using up any drive bays"; Bare Feats who called it "A Mac Pro 'hot-rodding' option"; and The SSD Review which awarded Acceslsior its Innovation Award.

For more information on the OWC Mercury Accelsior PCI Express, including reseller inquires, visit:
http://eshop.macsales.com/shop/SSD/PCIe/OWC/Mercury_Accelsior/RAID

For more information on the complete OWC Mercury Pro SSD line, visit:
http://eshop.macsales.com/shop/SSD/OWC/

For more information on the OWC catalog of over 2,900 performance upgrades and accessories, or for reseller inquires, visit: http://eshop.macsales.com/

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Contact:
Company Contact:
Jennifer Myers, (815) 502-5640 or jmyers@owcdigital.com
OWC is a registered trademark and Mercury Accelsior are trademarks of New Concepts Development Corporation. Apple, Macintosh, Mac, MacBook, iPod, iPhone, and iPad are all registered trademarks of Apple, Inc. All other trademarks or registered trademarks are the property of their respective owners.