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Delivering Music and Inspiration to Young People All Over America With the John Lennon Educational Tour Bus and OWC

Woodstock, IL – October 14, 2014 – OWC http://www.macsales.com, a leading zero emissions Mac upgrade and storage technology company, is extremely proud to partner with the John Lennon Educational Tour Bus, a non-profit, mobile recording, and video production studio dedicated to providing students with free hands-on opportunities to produce music and video projects. OWC is especially pleased to give direct equipment support to such a fantastic initiative, providing a suite of OWC's high-performance storage solutions to help give them greater capability to educate and inspire.

Teaching, Creating, Inspiring and Building - Nationwide.
The John Lennon Bus is a state-of-the-art mobile recording studio, soundstage, and video production facility providing opportunities for young people to create original music, videos, apps, and live broadcast productions. With the assistance of three on-board engineers and a parade of celebrity mentors, students learn how to write, perform, record and produce original songs, music videos and documentaries.

Making a Difference Through Technology.
Underpinning the latest Mac Pro powerhouse that drives the Bus's mobile studio are twelve OWC Mercury Electra 960GB SSDs in two lightning-fast RAID 0 configurations that work as the primary production drives to deliver reliable, rugged travel-safe operation, flexibility and outstanding performance.

According to engineer Bryce Quig-Hartman, using OWC SSD's gives them several advantages. "Sure, they're fast, but also we just can't use spinning disks while the bus is in motion and we need to be working while the bus is in motion" he says, "so having SSD's is a necessity and that's something that OWC has been able to provide."

Thanks to OWC, the engineers no longer need to shut down while the bus is moving, meaning they can get more work done, quicker and, ultimately, give greater opportunities to more students.

Alongside the Electra SSD's, the crew also utilizes the ultra-portable performance of the OWC Mercury Elite Pro mini portable storage solution, which Bryce describes as their "bread and butter." These give the John Lennon Educational Tour Bus team amazing flexibility to work anywhere. Bus-powered and robust, the Elite Pro mini is the perfect solution for mobile production workflows requiring capacity, speed, mobility, and reliability. The bus crew also uses the pocket-sized, bus-powered OWC Mercury On-The-Go Pro as a portable work drive and for backup duty, when needed.

To cap it off, the John Lennon Educational Tour Bus is also using OWC Mercury Elite Pro Dual minis in RAID 1 mode for reliable long-term backup as well as the awesome power of the ThunderBay 4 in projects requiring the high-bandwidth capabilities of Thunderbolt 2.

Read more about OWC's partnership with The John Lennon Bus here.
Find out more about the Bus's programs and schedule here.

The OWC Advantage - Over 20 Years of Storage Design and Innovation
- OWC tested for guaranteed compatibility, speed, flexibility, and reliability
- Comprehensive step-by-step installation and support videos
- 24/7 award-winning, US-based support

About OWC
OWC is the manufacturer and upgrade provider of choice for Apple enthusiasts with OWC Memory upgrades for Apple computers dating as far back as the mid 90's. Over the last decade, OWC specifically built SSD upgrades for Apple computers winning multiple awards while also earning accolades for OWC External Drives and OWC Optical Drives. OWC also provides extensive US-based technical support for Mac users around the world. As a member of the Apple Developer Program, OWC also produces a catalog of upgrades and accessories having served the Apple community worldwide since 1988.

OWC's Industry Awards Include:
Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007–2013
Reseller Ratings Elite Member 2009-2014
Better Business Bureau Top Rating of A+ 2010–2014
About.com Readers' Choice Award winner for best Mac Peripheral Reseller
Business Intelligence Group 2013 Green Tech Company of the Year Company Contact:
Bill Herring
512-412-4009
bherring@macsales.com
Agency Contact:
Andy Marken
408-986-0100
andy@markencom.com
Other World Computing, OWC, Mercury Electra, Mercury Elite Pro, Mercury Elite Pro Dual, Mercury On-The-Go Pro and ThunderBay are registered trademarks of New Concepts Development Corporation, registered in the U.S. Patent and Trademark Office and in Canada. The OWC logo and the Other World Computing logo are the trademarks of New Concepts Development Corporation. Thunderbolt and the Thunderbolt logo are the trademarks of Intel Corporation in the U.S. and/or other countries. Apple and Macintosh are the trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their respective owners.