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OWC Announces 'MaxRAM' Lab Certified Memory Upgrades Up To 16GB For New Mid 2011 Apple iMacs

OWC Memory Kits for new iMacs offer savings up to 65% and configurations not available as factory build options with quality assured by Lifetime Warranty & Money Back Guarantee

New kits continue OWC's first-to-market streak as the first independent provider to test, confirm, and ship memory kits that exceed the factory memory build options offered

May 4, 2011 Woodstock, IL -- Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, announced today the immediate availability of high performance OWC PC3-10600 DDR3 1333MHz Memory Upgrade Kits for the new Mid 2011 iMac® models introduced by Apple® yesterday. OWC's first-to-market kits that offer up to 16GB with savings up to 65% compared to factory options; as well as memory configurations not offered as factory build options, are 'MaxRAM' lab performance certified and quality assurance backed by a Lifetime Advance Replacement Warranty and Money Back Guarantee.

OWC Memory Upgrades Offer More RAM Configuration Options:
  • OWC 8GB DDR3 1333MHz Memory Kit (2 x 4GB) for all Mid 2011 iMac models - $104.99
    47% savings vs. $200.00 factory 8GB option or as low as $78.99 after OWC offered factory memory trade-in rebate. Replaces both existing 2GB modules for 8GB of total memory.

  • 12GB RAM Configuration for all Mid 2011 iMac models
    Not offered as a factory option. Add the OWC 8GB Memory Kit (2 x 4GB memory modules) to factory installed base 4GB RAM for a total of 12GB RAM. Compared to $200 factory 8GB (2 x 4GB) option, OWC 8GB upgrade kit delivers 50% more RAM for 47% lower cost.

  • OWC 16GB DDR3 1333MHz Memory Kit (4 x 4GB) for all Mid 2011 iMac models - $207.99
    65% savings vs. $600.00 factory 27" option or as low as $181.99 after OWC offered factory memory trade-in rebate. Not offered as a factory option for 21.5" iMac.

For more information on the full line of memory upgrades for Apple iMac, visit:

Additional Savings Through OWC Rebate Program
In addition to the savings offered by OWC Upgrades, Mid 2011 iMac users also retain their original factory memory modules that can either be set aside for future use or sent to OWC for a cash back trade-in of up to $26 per Apple factory 2 x 2GB memory module pair. For more information on OWC's rebate program, visit:

"It just makes good financial and performance sense to upgrade these new iMacs with OWC Memory Kits versus the factory options," said Larry O'Connor, Founder and CEO, Other World Computing. "With savings up to over $400 on same size upgrades and offering options not available from the factory, we like to think OWC should be the 'first stop shop' for new iMac owners."

OWC Lab Confirms Performance for All Configurations Offered
By maintaining its own lab of nearly every Apple Mac model ever made, including all of the latest Mid 2011 iMac models, OWC continues its first-to-market streak as the first independent provider to test, confirm and ship memory kits that exceed the factory memory build options offered. OWC Memory Upgrade Kits for Mid 2011 iMacs are engineered with premium quality components for cool, reliable operation that meets, if not exceeds, Apple Design Specifications, and are fully RoHS and JEDEC compliant. For more information on the OWC Memory Testing Lab, visit:

Free 'How To' Videos for Easy Installation
OWC's extensive online library of video installation guides make adding memory, drives, and other upgrades a breeze by providing step-by-step instructions that explain in detail the upgrade process from start to finish. These videos, available for free viewing via OWC's website, are available for nearly every Apple iMac, Mac mini, Mac Pro, PowerMac®, MacBook®, MacBook Pro, and PowerBook® model made. To view OWC's free, step-by-step installation videos, visit:

OWC - The Trusted Name in Mac Memory
OWC's independent memory benchmark testing
( Up To 100X Greater Data Protection on a wide variety of Mac computers consistently demonstrates having more memory provides higher real-world performance. OWC memory performance gains are even more apparent when using memory intensive applications, such as audio/video, photo, 3D modeling, gaming and other applications, where OWC memory upgrades offer the best performance for the investment. The full OWC Memory line, as well as a compatibility guide which directs customers to the correct upgrades for each specific Apple model, can be found online at:

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via and

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute ( Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Company Contact:
Jennifer Myers: (815) 502-5640 or

OWC is a registered trademark of New Concepts Development Corporation.
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