Adam Sims is a world-class professional windsurfer turned cinematographer and director. He travels the world filming, editing and curating content for famous brands involved in World and European tours in multiple action and extreme sports…and, he still jumps in when he gets tempted into an international competition. 

We met Adam because he uses OWC gear, specifically the Atlas media cards and the Envoy SSD Drives. Of course, we wanted a report!

Our host, Cirina Catania, interviewed him about his years starting with sailing his familyall the way to his ridiculously amazing windsurfing. As with most extreme athletes, he’s had his share of injuries, but he overcame them, continued on and now he has his own company AALVAA Media working across the globe.  

He about talked gear, wind, sand and sound…You’ll find this fascinating.

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ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.”

ABOUT OUR SHOWRUNNER AND HOST: Filmmaker Cirina Catania, the Founder and Lead Creative at The Catania Group Global, has been involved as a writer, director, producer, cinematographer or marketing exec on over 130 film, television and new media projects for the big screen as well as for networks such as National Geographic, Discovery, etc. She is one of the co-founders and former director of the Sundance Film Festival and former senior executive at MGM-UA and United Artists. She recently founded the non-profit, High School Media Collective and has a roster of over 50 leading technologists and trainers teaching media literacy to high schoolers. Cirina lives in San Diego, D.C. and Berlin when she is not on the road filming for her projects or for clients, or speaking as a tech evangelist for companies such as Blackmagic Design and Lumberjack System. For nine years, she was the original “BuZZ Babe” showrunner on the weekly tech podcast, Digital Production BuZZ heard in 195 countries.  Cirina is a member of Local 600 (IATSE), the PGA and the WGA. Best way to know more about her is to type her name into your favorite search engine! There you will find all the good stuff. 

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