George Edmondson and his team at Seed Creative have figured out how to keep their production clients happy, deliver great videos and still have a life with their families. How do they do it? What makes them tick? And why are authenticity and humor important? These topics and more kept the conversation going with our host, Cirina Catania. We hope you find some of your answers in this lively discussion. Thanks for listening! And thank you to Larry O’Connor and the team at Other World Computing for supporting this podcast.

If you enjoy our podcast, please subscribe and tell all your friends about us! We love our listeners. And, if you have ideas for segments, write to We are always up for new ideas!

ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.”

ABOUR OUR SHOW RUNNER & HOST: Cirina Catania, is a successful filmmaker, former Sr Vice President of Worldwide Marketing at MGM-UA and United Artists and one of the co-founders and former director of the Sundance Film Festival. She is the founder, CEO and Executive Director of the 501(c)3 High School Media Collective. Cirina is Founder/Lead Creative at the Catania Group Global est. circa 1989, partner, Lumberjack System, as well as Tech Ambassador for companies such as Blackmagic Design.  She is a long-time member of the Producers Guild, Writers Guild, Cinematographers Guild, the National Press Club, National Press Photographer’s Association, and more. She has worked as a writer, director, supervising producer, cinematographer, post-producer, or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic and Discovery.

OWC RADiO is recorded in the Catania Studios in San Diego, most of the time on a Shure SMB via Zoom and Audio Hijack. Cirina edits this show on Final Cut and Lumberjack’s Builder.

1 comment on “George Edmondson, Seed Creative, Making Videos that work

  1. Pingback: OWC RADiO – ‘How to Podcast’ and ‘Formula 1 Racing’ with Nick Golden and Cirina Catania – USTimes

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