Under the Hood with OWC’s New Atlas CF Express 4.0 Cards

Twice the speed? Buffering bye bye. Backward and forward compatible Atlas CFexpress 4.0 Memory Cards are available now at OWC.com. Farshid Tabrisi, the Senior VP of flash memory and media development at Other World Computing, OWC, goes under the hood and gives us the details about their new CF Express 4.0 Cards, Innergize Software, and the readers we all need. Our host, Cirina Catania, says she always enjoys speaking with Farshid because he addresses the engineering that goes into the solutions we all use for our creative work, but does it in a way that we can all understand.

Other interviews with Farshid: Farshid Tabrizi Unravels the New Super Fast Atlas Card Readers and Innergize Software at OWC, April 2023 and Under the Hood On Atlas Memory Cards with Farshid Tabrizi, January 2023.

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ABOUT OWC: Other World Computing, under the leadership of Larry O’Connor since he was 15 years old, has expanded to all corners of the world and works every day to create hardware and software that make the lives of creatives and business-oriented companies faster, more efficient and more stable.  Go to OWC.com for more information and to discover an ecosystem that serves your needs. As Larry says, “Our dedication to excellence and sustainable innovation extends beyond our day-to-day business and into the community. We strive for zero waste, both environmentally and strategically. Our outlook is to the long term, and in everything we do, we look for simplicity in action and sustainability in practice. For us, it’s as much about building exceptional relationships, as it is about building exceptional products.”

ABOUT OUR HOST: Filmmaker Cirina Catania, the Co-Founder and prior Executive Director of the Sundance Film Festival, and Founder and Lead Creative at The Catania Group Global, has been involved as a writer, director, producer, cinematographer or marketing exec on over 150 film, television and new media projects for the big screen as well as for networks such as National Geographic, Discovery, etc. She was a senior executive at MGM-UA and United Artists and is a member of the WGA-West, the PGA, IATSE Local 600, NPPA, the National Press Club, and more. Cirina lives in San Diego, D.C. and Berlin when she is not on the road filming for her projects or for clients, or speaking as a tech evangelist for companies such as Blackmagic Design and Lumberjack System. Cirina is the Founder and Executive Director of the High Media Collective (HSMC) a national nonprofit with top industry mentors bringing media literacy and new career pathways to classrooms across the country.