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OWC Introduces DIY Kit for Adding Second Drive to 2011 Apple mini

$49.99 Kit Enables Mac mini Owners to Install a Second Hard Drive or SSD with Data Rates Approaching 600MB/s for Faster Booting, App Launches, and Overall Faster System Performance

April 27, 2012, Woodstock, IL - Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, today introduced the OWC DIY Kit for 2011 Mac mini models. The kit enables mini owners to add a second internal 2.5" SATA hard drive or high-performance Solid State Drive in addition to the existing factory hard drive. Fully supported with a step-by-step 'how-to' video, users can add an OWC Mercury 6G SSD up to 480GB in capacity starting from $95.99 and enjoy near instantaneous booting and application launches along with an incredible boost to overall system and application performance thanks to real-world sustained data rates of up to 559MB/s. While OWC highly recommends its Mercury SSDs for the Apple mini, this kit is fully compatible with all 2.5" Serial ATA SSDs.

OWC DIY Kit for 2011 Mac mini Includes:
  • OWC 5-Piece Mini Toolkit
  • Logic Board Removal Tool
  • 4 Rubber Grommets
  • 4 Hex Screws
  • Mac mini Flex Cable
  • Installation Manual
Availability, Pricing
The OWC DIY Kit for the 2011 Mac mini is available for immediate ordering at the discounted price of $49.99 direct from OWC's ecommerce portal, OWC also offers an instant $15.00 rebate on this DIY Kit when an OWC Mercury 2.5" SATA SSD is purchased at the same time.

Double the Factory RAM
To complement the improved drive performance that the OWC DIY Kit provides, mini owners can also choose to add up to double the factory RAM with OWC's 16GB 'MaxRAM®' Kit. Same-sized factory memory upgrades of 4GB and 8GB are also available from OWC with savings up to 83 percent compared to factory upgrade costs and come backed by OWC's free installation videos and lifetime warranty.

"Our DIY Kit is the key that lets 2011 Mac mini owners make their mini 'less mini' on drive capacity." said Larry O'Connor, Founder and CEO, Other World Computing. "With the kit, owners can add a second hard drive or SSD for higher performance, drive capacity, and/or configuration options that just aren't possible with single drive limited factory options. Although only the Mac mini with Lion Server is offered by Apple with two drives from the factory, all current 2011 and later Mac minis can now benefit from a second drive/two-drive configurations with our new kit."

Let the OWC Pros DIFY
If, after watching the how-to video, mini owners are not fully confident of their ability to add an SSD to their machine, they can choose to have OWC "Do It For You" via the mini Installation Service. For only $99 with shipping included, mini owners can have OWC professionally install a hard drive or SSD and memory and receive their higher-performance mini back within 72 business hours or less installation turnaround.

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via and

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute ( Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Company Contact:
Jennifer Myers: (815) 502-5640 or
OWC is a registered trademark of New Concepts Development Corporation. Apple, iMac, Mac, Macintosh, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries. All other trademarks or registered trademarks are the property of their respective owners.