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OWC 32GB MaxRAM Upgrade Turns Apple iMac Into Ideal Workstation With Double The Factory Memory At 40 Percent Lower Cost

Additional OWC Memory Kits for iMacs Offer Savings Up to 82 Percent Versus Same Sized Factory Options and Configurations Not Available As Factory Build Options

May 16, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today through its in-house MaxRAM® testing lab its high performance OWC PC3-10600 DDR3 1333MHz 32GB Memory Kit for 2011 iMac and 2010 27" iMac models now provides 32GB - twice the factory maximum 16GB installed memory - with a 40 percent lower cost. OWC Memory Upgrades are fully tested and certified to meet, if not surpass, all Apple memory design and compatibility specifications and come backed by a Lifetime Replacement Warranty and free, step-by-step installation videos.

More Memory Makes iMac Workstation Ready
In the past, one of the main limiting factors to iMacs being considered a capable workstation used to be memory. Now, with the horsepower of up to a 3.4GHz Quad-Core i7 processor and the benchmark proven ability of OWC's MaxRAM upgrades up to 32GB, current iMacs can deliver serious graphics production, A/V editing, and other professional use performance rivaling that of a Mac Pro for far less cost.

More Memory Options and Greater Savings Over Factory:
  • OWC 8GB DDR3 1333MHz Memory Upgrade Kit (2 x 4GB) - $56.99
    71.5 percent lower cost vs. same sized factory 8GB option.

  • OWC 16GB DDR3 1333MHz Memory Upgrade Kit (4 x 4GB) - $109.99
    82 percent lower cost vs. same sized factory 16GB option.

  • OWC 24GB DDR3 1333MHz Memory Upgrade Kit (2 x 4GB + 2 x 8GB) - $234.99
    Not offered as a factory option. Offers 50 percent more RAM for $365 lower cost than factory maximum 16GB option.

  • OWC 32GB DDR3 1333MHz Memory Upgrade Kit (4 x 8GB) - $359.97
    Not offered as a factory option. Offers double the RAM for $240 lower cost than factory maximum 16GB option
For more information on the full line of memory upgrades for Apple iMac from 1998 to present, visit: http://eshop.macsales.com/shop/apple/memory/iMac

The full OWC Memory line, as well as a compatibility guide which directs customers to the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop/apple/memory/

"OWC MaxRAM upgrades take all-in-one desktops to a new workstation class level," said Larry O'Connor, Founder and CEO, Other World Computing. "Today's iMacs offer tremendous processer capability, but may fall short for some requirements when limited to only 16GB of RAM. Now, a professional user who doesn't need all the capabilities of a Mac Pro, but does require memory up to 32GB, may find the iMac can meet those needs and at a significant cost savings vs. a Mac Pro."

Add A SSD for Supercharged Performance
In addition to boosting performance with more RAM, iMac owners can add a high-performance OWC Mercury SSD in addition to the existing factory hard drive via an OWC DIY Kit. Fully supported with a step-by-step video, OWC's DIY Kit enables users to add up to 480GB in capacity – nearly double the optional factory SSD 256GB capacity - starting from $54.99 - and enjoy near instantaneous booting and application launches along with an incredible boost to overall system and application performance thanks to data rates of up to 559MB/s.

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Company Contact:
Jennifer Myers, (815) 502-5640 or jmyers@owcdigital.com


OWC and MaxRAM are registered trademarks of New Concepts Development Corporation.

Apple, iMac, Mac, Macintosh, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries.

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