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FOR IMMEDIATE RELEASE
Photo at: http://eshop.macsales.com/NewsRoom/images/PR_128GBmemory.jpg

OWC 128GB MaxRAM Upgrade Unleashes The Performance Beast In Mac Pro
With Double The Factory Memory At 49 Percent Lower Cost

MaxRAM Certified OWC PC3-10600 Dual Rank 1066 & 1333MHz Memory Kits Offer Up to 2x More
Memory With Up to 80 Percent Lower Cost per Gigabyte than Factory Maximum Upgrades

May 30, 2012, Woodstock, IL - Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today through its in-house MaxRAM® testing lab its Certified Triple-Channel Memory Upgrade Kits for 2009 and later Apple® Mac Pro models now provide up to 128GB - twice the factory maximum installed memory - with up to a 49 percent lower cost. The 16GB per module matched kits are fully tested and certified to meet, if not surpass, all Apple memory design and compatibility specifications and come backed by a Lifetime Replacement Warranty and free, step-by-step installation videos.

Maximum Memory Recommended for Optimum OS X and Application Performance
Industry experts agree 4GB of RAM is the minimum that should be installed for optimum performance of OS X Lion. Beyond the OS, however, if applications such as Aperture, Photoshop, iMovie/iDVD are running and large files are being addressed, even 16GB of RAM might not be enough memory. MacPerformanceGuide, a leading benchmarking source for professional photographers and Mac enthusiasts, found that 10-15GB of RAM is used just by their daily use of Photoshop. By increasing RAM from 48GB to 96GB, they found dramatic time reductions in working with huge files. With today's higher resolution digital and video cameras, having the maximum amount of installable and addressable RAM is becoming a necessity for Mac Pro owners.

OWC MaxRAM Memory Upgrade Kits Offer Up to Double The Factory Maximum RAM:

Apple Mac Pro Quad-Core and 6-Core Nehalem/Westmere 'MaxRAM' 48GB Option
• 48GB (3x16GB) DDR3 Dual Rank 1066 & 1333MHz Matched Modules from $699.99
Compared to current factory maximum 32GB option costing $1,775.00, OWC's kit offers 33 percent more total memory for up to $1,075 lower cost (74 percent less cost per GB).

Apple Mac Pro 8-Core and 12-Core Nehalem/Westmere 'MaxRAM' 128GB Option
• 128GB (8x16GB) DDR3 Dual Rank 1066 & 1333MHz Matched Modules from $1,799.99
Compared to current factory maximum 64GB option costing $3,550.00, OWC's kit offers double the memory for up to $1,750 lower cost (75 percent less cost per GB).

Savings Up to 83 Percent Versus Same Sized Factory RAM Upgrades
OWC also offers 4GB and 8GB module based memory upgrade kits with savings of up to 83 percent compared to same sized factory upgrades for 2010 Mac Pros. Additionally, these upgrade kits also offer up to double the RAM versus factory maximum options for 2009 Mac Pros:
  • 32GB (8x4GB) DDR3 Dual Rank 1066 & 1333MHz Matched Modules from $259.99
    Up to 83 percent lower cost vs. same sized factory 32GB option for 2009-2010 Mac Pros.

  • 48GB (6x8GB) DDR3 Dual Rank 1066 & 1333MHz Matched Modules from $519.99
    Up to 80 percent lower cost vs. same sized factory 48GB option for 2010 Mac Pro. For 2009 Mac Pros, this kit offers up to 33 percent more total RAM than the factory 32GB maximum memory option.

  • 64GB (8x8GB) DDR3 Dual Rank 1066 & 1333MHz Matched Modules from $679.99
    Up to 81 percent lower cost vs. same sized factory 64GB option for 2010 Mac Pro. For 2009 Mac Pros, this kit offers up to double the factory 32GB maximum memory option.
To assist all Mac Pro owners in selecting the correct memory upgrade for any of the 2006 to current Mac Pro models, OWC has created a simple to use guide that shows the correct memory type and options specific to each of the different Mac Pro models. The full OWC Memory line, as well as a compatibility guide which directs customers to the correct upgrades for nearly every Apple computer model manufactured over the past two decades, can be found online at: http://eshop.macsales.com/shop/apple/memory/.

"When you're going to run professional A/V editing, graphics production, and server applications on a Mac Pro, you can dramatically increase its performance capabilities by simply adding more RAM," said Larry O'Connor, Founder and CEO, Other World Computing. "In addition to offering faster opens and saves of large files, general system responsiveness to operating tasks such as booting are greatly improved as well. Dollar for dollar, there's no better upgrade than adding the RAM your applications need."

Plug and Play Drive Performance Up to 5x Faster
Mac Pro owners can take advantage of the fastest data interface available in a Mac Pro - the PCIe slot - by installing the Mercury Accelsior PCIe SSD. This Plug and Play, no drivers required SSD offers speeds up to 780MB/s, up to 5x faster data transfer rate performance than an internal SATA connected drive. And, as the only Mac-bootable, Mac supported PCIe SSD available, Mac Pro owners can now also experience near instantaneous booting and application launches in addition to not having to wait for I/O-intensive apps like Photoshop, Final Cut Pro, or Avid Pro Tools to render, capture or process.

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US-based technical support for Macintosh® users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC's industry awards and recognition include: Crain's Chicago Business 2009 and 2011 "Fast 50" List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007-2011; Reseller Ratings Elite Member 2009-2011; Better Business Bureau Top Rating of A+ 2010-2011; About.com 2012 Readers' Choice Award for best Mac Peripheral Reseller; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 & 2011 Business Champion Award.

In March 2010, OWC's corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC's headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Contact:
Company Contact:
Jennifer Myers, (815) 502-5640 or jmyers@owcdigital.com
OWC and MaxRAM are registered trademarks of New Concepts Development Corporation. Apple, Mac, Macintosh, iPod, iPhone, and iPad are the trademarks of Apple, Inc., registered in the U.S. and other countries. All other trademarks or registered trademarks are the property of their respective owners.