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FOR IMMEDIATE RELEASE
Photos at: http://eshop.macsales.com/NewsRoom/images/PR_mac2011_memory16GB.jpg

OWC 8GB Memory Modules 'Supercharge' 2011 Apple MacBook Pro and Mac mini with 16GB RAM…Double The Factory Maximum Memory

OWC DDR3 1333MHz 16GB Memory Kits now $979.99, 8GB Kit priced at $71.99 offers savings up to 70% versus Factory 8GB option
8GB & 12GB options also available for MacBook Pro and Mac mini, up to 32GB for iMac

August 16, 2011 Woodstock, IL -- Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today that its in-house MaxRAM™ tested and verified compatible OWC DDR3 1333MHz 16GB Memory Upgrade Kit ‘supercharges’ 2011 Apple® MacBook® Pro and Mac mini models by doubling the Factory maximum offered memory.The OWC 16GB Memory Upgrade Kit, now priced at $929.99, joins existing popular OWC memory upgrade kits for MacBook Pro and Mac mini models including the 8GB Memory Upgrade Kit priced at $71.99, which offers savings up to 70% compared to the same sized Factory installed 8GB option.

OWC Memory Upgrades Up To 16GB for 2011 Apple MacBook Pro and Mac mini models, up to 32MB for 2010-2011 iMac immediately available:

OWC makes it easy to select a memory upgrade up to 96GB for any particular Apple computer. For 2006-2011 MacBook and MacBook Pro models, visit:
http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade

For 2005-2011 Mac mini models, visit:
http://eshop.macsales.com/shop/mac-mini/

For 1998-2011 iMac models, visit:
http://eshop.macsales.com/shop/apple/memory/iMac

For all other Apple Macintosh models manufactured over the past two decades, including iBook, PowerBook PowerMac, and MacPro, visit:
http://eshop.macsales.com/shop/apple/memory/

OWC Offers More Memory Choices For OS X Lion Users

While Apple's official minimum RAM requirement for OS X Lion is 2GB, industry experts agree 4GB of RAM is the minimum that should be installed for optimum performance of typical daily computer usage. For more advanced uses such as graphics production, A/V editing, and/or running a virtual machine, 8GB to 16GB of RAM is highly recommended.

OWC MaxRAM Lab Confirms Performance And Compatibility

By maintaining its own lab (http://eshop.macsales.com/memory/OWC_Test_Lab) with the industry's most extensive collection of Apple Macintosh computers only second to Apple itself, OWC is uniquely positioned to develop memory upgrade kits that deliver maximum capacity, performance, and savings. OWC Memory Upgrade Kits are engineered with premium quality components and are fully tested and certified to meet, if not surpass, all Apple memory design and compatibility specifications and come backed by a Lifetime Advance Replacement Warranty. To see all the OWC MaxRAM configurations that exceed Apple's officially supported maximums, visit: http://eshop.macsales.com/memory/maxram.

Checkout With Amazon For Exclusive Limited Time Savings

Consumers can use their existing Amazon account to enjoy exclusive instant savings of up to $50.00 on qualifying orders placed through OWC's website. In addition to the instant rebate, consumers can also receive a 5% rebate directly from Amazon on qualified purchases. For more information on these limited time money saving programs, visit: http://eshop.macsales.com/owcpages/amazoncheckout/.

About Other World Computing (OWC)
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products through its e-commerce portal www.macsales.com. As a member of the Apple Developer Program, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 and 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010-2011; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld Magazine Top Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED® Platinum by the Green Building Certification Institute (http://eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR® rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

Company Contact:
Jennifer Myers, (815) 502-5640, pr@macsales.com
OWC is a registered trademark; and OWC MaxRAM is a trademark of New Concepts Development Corporation.

Apple, Mac, Macintosh, iMac, MacBook, iPod, iPhone, and iPad are the trademarks of Apple, Inc. All other trademarks or registered trademarks are the property of their respectful owners.