Yesterday’s iPad launch gave us a lot of new features; Retina Displays, HD cameras, voice dictation, and bevy of other tweaks and improvements. However, there was one other change that nobody on stage really called a lot of attention to: the name.
Similar to its iPhone brethren, when the iPad moved to its first major update, a numeral was added to the end of the name to distinguish it from the original. We had the iPad and the iPad 2. Logically, most expected this latest update to be named the iPad 3.
Au contraire, mon frère.
For whatever reason, Apple’s not referring to any numeric version for this iPad, while still referring to the previous version as “iPad 2.” In fact, the only moniker that Apple’s applied to this latest iteration is “the new iPad.” These two naming conventions were rather awkwardly juxtaposed near the end of the event’s Keynote presentation.
Obviously, Apple’s dropping the numeric differentiator, calling future iPad revisions “iPad.”
This got some of us in the OWC Marketing Department talking. Some liked the new naming convention; 0thers disliked it.
Keeping it simple.
Some of us liked the simplification of the name. That way, no matter which iPad you have, you don’t feel as “out of date,” even though your iPad may be a couple of years old. You’re asked “Oooh… is that an iPad?” and can answer “Yes,” instead of being asked “Oooh! Is that an iPad 3” and are forced to say “No, it’s only an iPad 2.”
It also unifies the line, rather than splitting it up. The devices are “iPads,” not “iPads, iPad 2s and iPad 3s.” Apple’s generally about simplifying things, so that sort of makes sense.
Making it confusing.
On the other hand, some of us hate the idea of having the same name across several products that may have different specs.
This can make finding the correct accessories for your model iPad more difficult. The dimensions on the original iPad are quite different from the iPad 2, and the new iPad is also different. Now imagine the iPad 2 was also just called “iPad.” If cases were advertised as “designed for iPad,” how would you know which GripStand (or any case, for that matter) to get? You’d have to either know what year model it was (sorry, but most of those in the iPad’s target audience don’t pay that much attention to what revision they have unless it’s part of the name), or find out by trial and error.
Plus, from a marketing point of view, wouldn’t you want a name that suggests that the version you’re buying is bigger/better than the previous one? They’ve done it with the iPhones; it would make sense to do it with the iPad as well. Of course, Apple being Apple, the iPhones are probably next on the list for name simplification.
What do you think?
We’d love to hear what you think about this change to naming convention; do you find it better to just call it an iPad or do you miss having the number so you know what model you have? Vote in our poll below and let us know in the comments.