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Apple Unveils New AirTag. Here’s What’s New

The new AirTag features the U2 Ultra Wideband chip, improved Bluetooth, and a louder speaker—a mix of improvements that add up to finding things faster.

Apple just announced the next generation AirTag, and at a glance it looks… exactly like the current AirTag released back in 2021. But looks can be deceiving and that is certainly the case here as Apple has made some meaningful improvements to the AirTag that should help you spend less time looking for whatever is lost. Here are the key changes you need to know about.

Precision Finding Now works from farther away

The original AirTag uses Apple’s U1 Ultra Wideband chip to enable Precision Finding. That’s the turn-by-turn-like mode the Find My app can enter where an on-screen arrow with distance readout appear to help you track something down. The new AirTag moves to Apple’s second-generation U2 Ultra Wideband chip, which Apple says allows Precision Finding to work when you are up to 50% further away from an AirTag.

Compatibility note: Apple says improved Precision Finding for the new AirTag works when it’s paired with iPhone Air or iPhone 15 or later (excluding iPhone 16e). 

Precision Finding comes to Apple Watch

With the new AirTag you can now initiate Precision Finding searches from your Apple Watch. Specifically, Apple Watch Series 9 or later or Apple Watch Ultra 2 or later can guide you to an AirTag with Precision Finding (with the required watchOS version).

The new AirTag is noticeably louder

Apple says the new AirTag’s internals have been redesigned to allow for a speaker that is 50% pounder than before. Apple says the lounder speaker and “distinctive new chime” mean you should be able to hear the new AirTag from up to twice as far away as the first generation AirTag. 

Bluetooth range is improved too

The new AirTag also includes an upgraded Bluetooth chip that expands the range at which items can be located. This expands the range in which Find My can lock onto a device before you get close enough for Precision Finding can kick in.

What hasn’t changed:

  • Same form factor, so it works with existing key rings, holders, and other accessories.
  • CR2032 user-replaceable battery

Should you upgrade if you already have AirTags?

You’ll get the most value from the new AirTag if:

  • You frequently use Precision Finding and want it to kick in sooner
  • You often misplace items in far away or cluttered spots like bags or couches where the louder speaker will save you time.
  • You like the idea of finding tags from your Apple Watch instead of needing to pull out your iPhone.  

If you mainly use AirTag for “Find My network recovery” (like tracking luggage across town) and your current tags are doing the job, the core concept is the same. The new model is about making the final 30 feet faster and less annoying.

Pricing, availability, and requirements

Apple is keeping pricing the same:

  • $29 for one AirTag
  • $99 for a four-pack
  • Free engraving when ordering through Apple  

The new AirTag is available to order today, with availability in Apple Stores later this week.

OWC Wayne G
the authorOWC Wayne G
Tech lover, multimedia creator, and marketing manager for OWC's Rocket Yard and Mission Control blogs.
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