In a press release yesterday, Apple announced that $519 billion in global commerce was facilitated through the App Store in 2019. That doesn’t mean that the App Store itself brought in more than half a trillion dollars, for the largest category by far was physical goods and services, which came in at $413 billion, or roughly 80% of the pie. This would be your e-commerce apps, such as Best Buy, Target, Etsy, etc.
Digital goods and services such as “apps for music and video streaming, fitness, education, ebooks and audiobooks, news and magazines, and dating services,” comprised $61 billion. Only 8% is attributed to in-app advertising, which came in at $45 billion.
It will be interesting to see how the App Store fares in 2020. With so many new social distancing guidelines due to COVID-19, people are spending more time than ever on their mobile devices – that will undoubtedly translate into even more commerce. Launched in 2008, it’s safe to say that the App Store has changed how we work, play, interact, and transact.
“The App Store is a place where innovators and dreamers can bring their ideas to life, and users can find safe and trusted tools to make their lives better,” said Tim Cook, Apple’s CEO. “In a challenging and unsettled time, the App Store provides enduring opportunities for entrepreneurship, health and well-being, education, and job creation, helping people adapt quickly to a changing world. We’re committed to doing even more to support and nurture the global App Store community — from one-developer shops in nearly every country to businesses that employ thousands of workers — as it continues to foster innovation, create jobs, and propel economic growth for the future.”