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Apple CEO Tim Cook sitting at a desk working on an iPad

Tim Cook References Steve Jobs in 45th Anniversary Email to Apple Employees

A Young Steve Jobs

“It’s been an amazing journey so far, yet we have barely begun.”

Steve Jobs

Apple turned 45 on April 1, 2021, and though it certainly is not as monumental as a 40th or 50th anniversary, it did not go unnoticed by Apple’s CEO. In a company-wide memo, Tim Cook took the opportunity to remember the past and look forward to the future.

“While some things about Apple have changed over these many years, the important things haven’t,” said Cook, “we have never stopped setting the pace that others try to match.”

Though not founded until 12 years later (1988), OWC has also changed over the years. All April Fools jokes aside, we have been and always will be committed to providing the industry’s best memory, docks, external storage, SSDs, and much more to upgrade and complement your Macs and other Apple products. We are proud to have served the Apple community all this time and look forward to continuing our friendship with Cupertino’s finest for many more years to come.

After addressing the challenges we have all faced this past year, Cook closes his letter with an affirmation to his employees that can—and should—apply to us all. Regardless of who you are, where you are, or what you do, you may just find it worth sharing…

I can’t agree more.

– m

Black Apple logo

The following is the full text of Tim Cook’s message.

On April 1, 1976, a company was formed in Cupertino to create transformative products that redefine what technology can achieve and make people’s lives better in the process. Forty-five years later, we mark this occasion by rededicating ourselves to that mission — and to keeping it alive for a long time to come — rather than to remember it fondly as something past.

While some things about Apple have changed over these many years, the important things haven’t. From the M1 chip to 5G iPhones, from iPads that change the face of education and productivity to a Watch that can look out for your health, to the very best Software and Services that bring them all to life, we have never stopped setting the pace that others try to match. What I can tell you with gut certainty is that there has never been a moment of such great potential as this one, nor have we ever had so talented and dedicated a team. That shouldn’t make us rest easy. Great potential obligates great people to meet it.

I know this past year has tested each of us in ways that we never imagined. It’s asked all of us to adapt, it’s added complexity to our work and it has demanded additional resolve and commitment in areas of our lives that extend well beyond our work. But I also know that what we have each achieved during this time should make us enormously proud. Through a once-in-a-generation challenge, the things we make, and the ways in which we make them, have revealed profound and durable new sources of value to the people who love and count on them. And, on many fronts, we know even brighter days are ahead.

In an email like this one, to mark a much earlier anniversary shortly after I joined Apple, Steve said, “it’s been an amazing journey so far, yet we have barely begun.” Still true. Remember that none of us will be here for the end of the story, but it’s on all of us to make sure it’s one worth telling.


OWC Mark C
the authorOWC Mark C
Content Marketing Manager
A creative by nature, Mark is a writer, programmer, web developer, musician, culinary craftsman, and interpersonal artisan. He loves the outdoors because greenspace is to the soul as whitespace is to the written word. He does not like Diophantine geometry or mosquitos. Most everything else is okay. Oh yeah, he is also the managing editor of the Rocket Yard blog.
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  • Just more corporate speak , says nothing new that we dont know but at the first para warns you to do better , the second is out of a sad movie , 5G? Really? Its been around for a very long time and the rest , blah blah blah , he couldn’t even be bother4ed getting on the video and telling it directly to all employees and now , you bring it here to bore us……………
    It really is an April 1 joke , right?

    • And I was just thinking as I read that that Steve couldn’t have picked a better, more decent guy.

  • I understand Tim Cooke and/or Apple principals are reinvesting in China. China may be good for Apple business, but in general (and some specifics) to America. Stock prices and making extra bucks are not the only thing in Our Country.
    It seems not to long ago, our tech industry was complaining of their “secrets” were illegally abroad. China is in the US for China